The Impact of Pre-Event Marketing on Audience Expectations in Jos South Local Government Area, Plateau State
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- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Pre-event marketing plays a critical role in shaping audience expectations and driving attendance. In Jos South Local Government Area, Plateau State, effective pre-event marketing strategies, such as social media campaigns, email marketing, and promotional events, have proven to attract diverse audiences and set the tone for successful events. According to Nwankwo and David (2021), pre-event marketing significantly influences audience perceptions, helping to build anticipation and align expectations with event objectives. This study examines the impact of pre-event marketing on audience expectations in Jos South LGA, highlighting its importance in ensuring event success.
1.2 Statement of the Problem
Many events in Jos South LGA fail to meet audience expectations due to inadequate pre-event marketing efforts. Poor communication, lack of promotional activities, and unclear messaging often result in low turnout and dissatisfaction among attendees. This study investigates the impact of pre-event marketing on audience expectations and proposes strategies for effective implementation.
1.3 Objectives of the Study
- To analyze the impact of pre-event marketing on audience expectations in Jos South LGA.
- To identify common challenges in pre-event marketing.
- To recommend effective pre-event marketing strategies for aligning audience expectations.
1.4 Research Questions
- How does pre-event marketing influence audience expectations in Jos South LGA?
- What challenges affect the effectiveness of pre-event marketing?
- What strategies can improve pre-event marketing efforts?
1.5 Research Hypothesis
- Pre-event marketing significantly influences audience expectations in Jos South LGA.
- Poor communication and unclear messaging negatively impact pre-event marketing effectiveness.
- Effective pre-event marketing strategies improve audience satisfaction and event outcomes.
1.6 Significance of the Study
This study emphasizes the importance of pre-event marketing in shaping audience expectations, providing actionable insights for event organizers and marketers in Jos South LGA.
1.7 Scope and Limitations of the Study
The study focuses on the impact of pre-event marketing on audience expectations within Jos South Local Government Area, Plateau State.
1.8 Operational Definition of Terms
- Pre-Event Marketing: Promotional activities conducted before an event to attract and inform potential attendees.
- Audience Expectations: The anticipations and perceptions of attendees regarding an event.
- Promotional Strategies: Methods used to advertise and create awareness about an event.
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