1.1 Background of the Study
Social responsibility initiatives in event planning have become increasingly significant in fostering community goodwill, enhancing event reputation, and promoting sustainable development. In Gusau Local Government Area, Zamfara State, the incorporation of these initiatives, such as charity drives, environmental sustainability practices, and community development projects, has the potential to strengthen community ties and increase event participation. According to Umar and Bello (2021), events that incorporate social responsibility initiatives often enjoy greater audience loyalty and long-term success. This study explores the role of social responsibility initiatives in event planning within Gusau LGA, highlighting their impact on community engagement and event outcomes.
1.2 Statement of the Problem
Despite the growing importance of social responsibility in event planning, many organizers in Gusau LGA fail to incorporate these initiatives effectively. Challenges such as limited resources, lack of awareness, and inadequate stakeholder collaboration hinder their implementation. This study addresses these gaps by examining the role of social responsibility initiatives in event planning and their impact on event success.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study provides insights into the importance of social responsibility initiatives in event planning, offering practical recommendations for event organizers and policymakers in Gusau LGA. It emphasizes the need for collaborative efforts to integrate these initiatives into event strategies.
1.7 Scope and Limitations of the Study
The study focuses on the role of social responsibility initiatives in event planning within Gusau Local Government Area, Zamfara State.
1.8 Operational Definition of Terms
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