The Role of Traditional Music in Enhancing Festival Attendance in Sokoto North Local Government Area, Sokoto State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Traditional music is an integral part of cultural festivals, serving as a medium for storytelling, entertainment, and communal bonding. In Sokoto North Local Government Area, traditional music forms such as Hausa folk songs and drumming are essential components of festivals, attracting both local and international audiences. The rhythms and melodies not only preserve cultural heritage but also create a lively and engaging atmosphere, encouraging participation and attendance. As festivals become key drivers of cultural tourism, the role of traditional music in enhancing their appeal and attendance has gained increasing attention (Ibrahim & Bello, 2023). However, despite its significance, there is limited empirical research on how traditional music influences festival attendance in Sokoto North.
1.2 Statement of the Problem
Although traditional music is a prominent feature of festivals in Sokoto North, its specific role in driving attendance remains underexplored. Challenges such as the commercialization of festivals, cultural dilution, and competition with modern entertainment forms pose threats to its relevance. This study aims to examine the relationship between traditional music and festival attendance, identifying strategies to leverage music as a tool for promoting cultural festivals.
1.3 Objectives of the Study
1. To analyze the role of traditional music in enhancing festival attendance in Sokoto North LGA.
2. To identify factors influencing the appeal of traditional music in festivals.
3. To recommend strategies for optimizing the use of traditional music in cultural festivals.
1.4 Research Questions
1. How does traditional music enhance festival attendance in Sokoto North LGA?
2. What factors influence the appeal of traditional music in festivals?
3. What strategies can maximize the role of traditional music in cultural festivals?
1.5 Research Hypotheses
1. H1: Traditional music significantly enhances festival attendance in Sokoto North LGA.
2. H2: Cultural dilution reduces the appeal of traditional music in festivals.
3. H3: Effective promotion of traditional music increases its impact on festival attendance.
1.6 Significance of the Study
This study will benefit festival organizers, cultural enthusiasts, and policymakers by highlighting the importance of traditional music in promoting cultural events. The findings will also provide actionable recommendations for preserving and leveraging traditional music to enhance festival attendance and cultural heritage.
1.7 Scope and Limitations of the Study
The study focuses on traditional music and its influence on festival attendance in Sokoto North LGA. It does not examine other aspects of festivals or regions beyond Sokoto North.
1.8 Operational Definition of Terms
1. Traditional Music: Indigenous musical forms that reflect the cultural heritage of a community.
2. Festival Attendance: The participation of individuals in cultural events and festivities.
3. Cultural Tourism: Tourism activities centered around exploring and experiencing cultural heritage.
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