The Role of Event Planners in Shaping Cultural Perceptions in Argungu Local Government Area, Kebbi State
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Chapter One: Introduction
1.1 Background of the Study
Event planners play a critical role in shaping cultural perceptions by designing and executing events that promote and celebrate cultural heritage. In Argungu Local Government Area, Kebbi State, known for its iconic Argungu Fishing Festival, event planners contribute significantly to preserving and showcasing the region’s rich cultural traditions. Their role extends beyond logistics to include storytelling, curation, and audience engagement, influencing how local and international attendees perceive the culture. By integrating traditional elements into modern event designs, planners create experiences that foster appreciation and understanding of cultural values (Abubakar & Musa, 2023). However, the evolving dynamics of cultural events, influenced by globalization and technological advancements, present both opportunities and challenges for event planners in shaping cultural perceptions.
1.2 Statement of the Problem
While cultural events in Argungu have garnered global recognition, the role of event planners in shaping cultural perceptions is often underappreciated. There is limited documentation on how event planners influence audience perceptions through their choices in program content, marketing, and execution. Additionally, challenges such as inadequate funding, cultural erosion, and the tension between traditional authenticity and modernization hinder their efforts. This study seeks to examine the specific contributions of event planners to cultural perception in Argungu and explore strategies for enhancing their impact.
1.3 Objectives of the Study
1. To analyze the role of event planners in shaping cultural perceptions in Argungu LGA.
2. To identify challenges faced by event planners in promoting cultural heritage.
3. To propose strategies for enhancing the influence of event planners on cultural perceptions.
1.4 Research Questions
1. How do event planners shape cultural perceptions in Argungu LGA?
2. What challenges do event planners face in promoting cultural heritage?
3. What strategies can enhance the role of event planners in cultural events?
1.5 Research Hypotheses
1. H1: Event planners significantly influence cultural perceptions in Argungu LGA.
2. H2: Challenges such as inadequate funding limit the effectiveness of event planners.
3. H3: Strategic planning enhances the cultural impact of events organized in Argungu LGA.
1.6 Significance of the Study
The findings of this study will benefit event planners, cultural organizations, and policymakers by highlighting the importance of strategic event planning in preserving and promoting cultural heritage. The study will also provide actionable recommendations for overcoming challenges and enhancing the role of event planners in shaping cultural perceptions.
1.7 Scope and Limitations of the Study
The study focuses on the role of event planners in cultural events within Argungu LGA. It does not cover other types of events or cultural activities outside the LGA.
1.8 Operational Definition of Terms
1. Event Planners: Professionals responsible for organizing and managing events.
2. Cultural Perceptions: Attitudes and beliefs formed about a culture based on experiences or representations.
3. Cultural Events: Activities that showcase and celebrate the traditions and heritage of a community.
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