The Effectiveness of Strategic Partnerships in Organizing Mega Events in Maiduguri Metropolitan Council, Borno State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Strategic partnerships have become an essential element in organizing mega events, offering a collaborative approach to resource sharing, expertise pooling, and risk mitigation. In Maiduguri Metropolitan Council, where socio-economic challenges often impact large-scale event planning, partnerships between public and private entities have proven instrumental in ensuring event success. These collaborations facilitate access to funding, logistical support, and broader networks. According to Yusuf and Garba (2020), strategic partnerships enhance the quality and impact of mega events, promoting inclusivity and innovation. This study examines the effectiveness of such partnerships in organizing mega events in Maiduguri Metropolitan Council, focusing on their role in overcoming logistical and financial constraints.
1.2 Statement of the Problem
Despite the potential benefits of strategic partnerships, many mega events in Maiduguri Metropolitan Council face challenges such as miscommunication, resource mismanagement, and lack of alignment among stakeholders. These issues often lead to suboptimal outcomes, undermining the success of events. This study investigates the effectiveness of strategic partnerships in addressing these challenges and enhancing event planning and execution.
1.3 Objectives of the Study
- To assess the role of strategic partnerships in organizing mega events in Maiduguri Metropolitan Council.
- To identify the challenges associated with forming and managing strategic partnerships.
- To recommend strategies for improving the effectiveness of partnerships in event planning.
1.4 Research Questions
- What is the role of strategic partnerships in organizing mega events in Maiduguri Metropolitan Council?
- What challenges are faced in forming and managing strategic partnerships for mega events?
- What strategies can improve the effectiveness of strategic partnerships in event planning?
1.5 Research Hypothesis
- Strategic partnerships significantly enhance the success of mega events in Maiduguri Metropolitan Council.
- Poor management of partnerships negatively affects event outcomes.
- Effective communication and alignment among stakeholders improve partnership efficiency.
1.6 Significance of the Study
This study provides insights into the importance of strategic partnerships in mega event planning, offering practical recommendations for event organizers, stakeholders, and policymakers in Maiduguri Metropolitan Council. It emphasizes the need for collaborative frameworks to overcome challenges and achieve event success.
1.7 Scope and Limitations of the Study
The study focuses on the role and effectiveness of strategic partnerships in organizing mega events within Maiduguri Metropolitan Council, Borno State.
1.8 Operational Definition of Terms
- Strategic Partnerships: Collaborative agreements between two or more entities to achieve shared goals in event planning.
- Mega Events: Large-scale events that attract significant attendance and media coverage.
- Event Success: The achievement of desired outcomes, including financial profitability, audience satisfaction, and stakeholder engagement.
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