1.1 Background of the Study
The integration of mobile applications in event management has transformed the way events are planned, executed, and experienced. In Potiskum Local Government Area, mobile apps are increasingly being adopted to streamline ticketing, enhance attendee engagement, and provide real-time updates. These applications improve accessibility and convenience, fostering a more interactive and personalized event experience. According to Umar and Ibrahim (2023), mobile technology bridges communication gaps and enhances event efficiency. This study assesses the role of mobile applications in enhancing the event experience in Potiskum LGA, highlighting their benefits and challenges.
1.2 Statement of the Problem
While mobile applications offer numerous benefits, their adoption in Potiskum LGA faces challenges such as limited digital literacy, inadequate infrastructure, and resistance to change. These issues hinder the full potential of mobile apps in enhancing event experiences. This study examines the effectiveness of mobile applications in improving event management and proposes solutions to overcome existing barriers.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
The study provides insights into the role of mobile applications in modern event management, offering practical recommendations for event organizers, app developers, and policymakers. It highlights the potential of technology in transforming the event experience.
1.7 Scope and Limitations of the Study
The study focuses on the use of mobile applications in enhancing the event experience within Potiskum Local Government Area, Yobe State.
1.8 Operational Definition of Terms
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