1.1 Background of the Study
Venue selection is a critical factor in the success of events, influencing attendee satisfaction, logistics, and overall event outcomes. In Birnin Kebbi Local Government Area, Kebbi State, the choice of venues for events such as conferences, weddings, and cultural festivals plays a significant role in determining their success. Factors such as location, accessibility, capacity, and amenities are crucial considerations for event organizers. According to Umar and Bello (2023), effective venue selection enhances the attendee experience and contributes to the overall success of events. However, the relationship between venue selection and event success in Birnin Kebbi requires further exploration, particularly in the context of local challenges and opportunities.
1.2 Statement of the Problem
Event organizers in Birnin Kebbi often face challenges in selecting suitable venues, leading to issues such as overcrowding, poor accessibility, and attendee dissatisfaction. These challenges undermine the success of events and highlight the need for a systematic approach to venue selection. This study investigates the effectiveness of venue selection in determining event success in Birnin Kebbi, identifying best practices and areas for improvement.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
The study provides insights into the importance of venue selection in event management, offering practical recommendations for organizers in Birnin Kebbi. It also contributes to the academic discourse on event planning and management.
1.7 Scope and Limitations of the Study
The study focuses on the effectiveness of venue selection in determining event success within Birnin Kebbi LGA, Kebbi State.
1.8 Operational Definition of Terms
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