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Evaluating the Role of Radio Broadcasts in Promoting Events in Ilorin East Local Government Area, Kwara State

Project Research
1-5 Chapters
Abstract : Available
Table of Content: Available
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NGN 5000

Chapter One: Introduction

1.1 Background of the Study
Radio broadcasts have long been a trusted medium for disseminating information and promoting events, especially in local communities. In Ilorin East Local Government Area, Kwara State, radio stations play a pivotal role in creating awareness about cultural, social, and economic events. The accessibility and affordability of radio make it a preferred channel for reaching diverse audiences, including rural populations. Studies by Adeyemi and Okoro (2022) emphasize the importance of radio in engaging communities and fostering participation in local events. However, the effectiveness of radio broadcasts in promoting events in Ilorin East requires further investigation, particularly in the context of audience engagement and message delivery.

1.2 Statement of the Problem
Despite the widespread use of radio for event promotion, many organizers in Ilorin East face challenges such as limited audience reach, ineffective messaging, and competition from digital media. These issues often result in low turnout and reduced event impact. This study evaluates the role of radio broadcasts in promoting events in Ilorin East, focusing on their effectiveness and identifying areas for improvement.

1.3 Objectives of the Study

To examine the role of radio broadcasts in promoting events in Ilorin East LGA.
To assess the effectiveness of radio broadcasts in engaging target audiences.
To identify challenges faced by radio stations in promoting events.

1.4 Research Questions

How do radio broadcasts promote events in Ilorin East LGA?
How effective are radio broadcasts in engaging target audiences?
What challenges do radio stations face in promoting events in Ilorin East?

1.5 Research Hypothesis

Radio broadcasts significantly contribute to event promotion in Ilorin East LGA.
The effectiveness of radio broadcasts is influenced by the quality of messaging and audience reach.
Challenges such as competition from digital media limit the effectiveness of radio in event promotion.

1.6 Significance of the Study
The study offers valuable insights for radio stations, event organizers, and policymakers in Ilorin East, providing recommendations for enhancing the role of radio in event promotion. It also contributes to the academic understanding of media effectiveness in local contexts.

1.7 Scope and Limitations of the Study
The study focuses on the role of radio broadcasts in promoting events within Ilorin East LGA, Kwara State.

1.8 Operational Definition of Terms

Radio Broadcasts: The transmission of audio content via radio waves to a broad audience.
Event Promotion: Activities aimed at creating awareness and encouraging participation in events.
Audience Engagement: The level of interaction and involvement of listeners in radio programs.