The Role of Traditional Media in Promoting Local Events: A Study in Minna Local Government Area, Niger State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Traditional media, including radio, television, and newspapers, remain vital tools for disseminating information and promoting events, especially in local communities. In Minna Local Government Area, Niger State, traditional media platforms play a crucial role in creating awareness about local events such as cultural festivals, community gatherings, and public awareness campaigns. Despite the proliferation of digital media, traditional outlets continue to serve as reliable and accessible channels for information dissemination, particularly in areas with limited internet penetration. Studies by Adekunle and Ibrahim (2024) emphasize the importance of traditional media in bridging the communication gap between event organizers and the local populace. However, the extent to which traditional media effectively promote local events in Minna requires further exploration, considering the evolving media landscape and the challenges of audience engagement.
1.2 Statement of the Problem
While traditional media have long been a cornerstone of event promotion, their effectiveness in Minna LGA is often questioned due to limited coverage, outdated content delivery methods, and competition from digital platforms. Event organizers frequently struggle to reach their target audiences, resulting in low turnout and reduced community participation. This study seeks to investigate the role of traditional media in promoting local events in Minna, focusing on its effectiveness and identifying areas for improvement.
1.3 Objectives of the Study
- To examine the role of traditional media in promoting local events in Minna LGA.
- To evaluate the effectiveness of traditional media in reaching target audiences.
- To identify challenges faced by traditional media in promoting local events.
1.4 Research Questions
- How do traditional media promote local events in Minna LGA?
- How effective are traditional media in reaching target audiences for local events?
- What challenges do traditional media face in promoting local events in Minna?
1.5 Research Hypothesis
- Traditional media significantly contribute to the promotion of local events in Minna.
- The effectiveness of traditional media in reaching target audiences is influenced by content delivery methods.
- Challenges such as limited coverage and competition from digital media hinder traditional media's role in event promotion.
1.6 Significance of the Study
This study provides insights into the role of traditional media in promoting local events, offering valuable recommendations for media practitioners and event organizers. It also contributes to the broader understanding of media effectiveness in local community engagement.
1.7 Scope and Limitations of the Study
The study focuses on traditional media's role in promoting local events within Minna LGA, Niger State.
1.8 Operational Definition of Terms
- Traditional Media: Media channels such as radio, television, and newspapers used for mass communication.
- Local Events: Community-based activities or gatherings aimed at engaging local residents.
- Audience Engagement: The level of interaction and participation by the target audience in events.
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