Assessing the Use of Questionnaires for Evaluating Corporate Event Outcomes in Makurdi Local Government Area, Benue State
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- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
The evaluation of corporate events has become an essential practice for understanding their effectiveness, outcomes, and impact on stakeholders. Questionnaires have emerged as a pivotal tool in this evaluation process, providing structured and quantifiable insights into participants’ perceptions, satisfaction levels, and feedback. In Makurdi LGA, corporate events such as product launches, business summits, and stakeholder meetings play a significant role in driving local economic activities and fostering professional networking. Effective evaluation of these events through questionnaires can aid in identifying strengths, addressing weaknesses, and ensuring continuous improvement. However, challenges such as poor response rates, biased feedback, and inappropriate questionnaire design often compromise the reliability and validity of the findings. This study explores the use of questionnaires as an evaluation tool for corporate events in Makurdi LGA, examining their effectiveness, limitations, and potential improvements.
1.2 Statement of the Problem
Corporate event organizers in Makurdi LGA often rely on anecdotal feedback or informal methods to gauge the success of their events. While questionnaires provide a more structured and data-driven approach, their use is often hindered by issues such as inadequate design, low participant engagement, and limited analytical capacity. Consequently, the insights derived from these questionnaires may fail to reflect the true outcomes of the events. This study seeks to address these challenges by evaluating the effectiveness of questionnaires as a tool for assessing corporate event outcomes, with the aim of identifying best practices and offering recommendations for their improved application in Makurdi LGA.
1.3 Objectives of the Study
- To analyze the effectiveness of questionnaires in evaluating corporate event outcomes in Makurdi LGA.
- To identify challenges associated with using questionnaires for event evaluation.
- To propose strategies for improving the design and application of questionnaires in corporate event evaluations.
1.4 Research Questions
- How effective are questionnaires in evaluating corporate event outcomes in Makurdi LGA?
- What challenges do event organizers face in using questionnaires for evaluation?
- What strategies can improve the design and application of questionnaires for event evaluations?
1.5 Research Hypotheses
- H0: Questionnaires are not an effective tool for evaluating corporate event outcomes in Makurdi LGA.
- H1: Addressing design and implementation challenges enhances the reliability of questionnaires for event evaluations.
- H2: Improved participant engagement significantly increases the effectiveness of questionnaire-based evaluations.
1.6 Significance of the Study
This study highlights the importance of structured evaluation tools, such as questionnaires, in assessing corporate event outcomes. It provides valuable insights for event organizers, researchers, and policymakers in Makurdi LGA by identifying key challenges and offering practical solutions for improving questionnaire-based evaluations. The findings contribute to the broader discourse on data-driven decision-making in event management, emphasizing the need for reliable evaluation mechanisms to drive organizational and community development.
1.7 Scope and Limitations of the Study
The study is limited to the use of questionnaires for evaluating corporate events in Makurdi LGA, Benue State. It focuses on the effectiveness, challenges, and strategies for improvement within the local context.
1.8 Operational Definition of Terms
- Questionnaires: Structured data collection tools used to gather feedback and insights from event participants.
- Corporate Events: Professional gatherings organized to achieve specific business objectives, such as product launches and stakeholder meetings.
- Evaluation: The process of assessing the outcomes and impact of events to determine their success and areas for improvement.
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