Chapter One: Introduction
1.1 Background of the Study
Environmental degradation, particularly deforestation, is a growing concern in Yola North LGA, Adamawa State. Public Relations (PR) has emerged as a key tool in mobilizing communities for environmental restoration efforts such as tree planting campaigns. By fostering partnerships with community leaders, leveraging media platforms, and creating compelling narratives, PR can engage local populations to participate actively in environmental conservation. These efforts not only combat deforestation but also contribute to climate resilience and sustainable development.
1.2 Statement of the Problem
Despite the increasing threats of deforestation in Yola North LGA, public participation in tree planting initiatives remains low due to a lack of awareness and motivation. This study investigates how PR can effectively mobilize communities to participate in tree planting campaigns and environmental conservation efforts.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study underscores the importance of PR in addressing environmental challenges, offering actionable strategies for policymakers, environmentalists, and local governments to enhance community engagement.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies in mobilizing communities for tree planting campaigns within Yola North LGA, Adamawa State.
1.8 Operational Definition of Terms
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