Chapter One: Introduction
1.1 Background of the Study
Deforestation poses significant environmental and socio-economic challenges, including loss of biodiversity and climate change. In Misau LGA, Bauchi State, deforestation is driven by logging, agricultural expansion, and fuelwood collection. Public relations (PR) can play a key role in raising awareness, influencing behavioral change, and advocating for sustainable practices. Through targeted campaigns and stakeholder engagement, PR initiatives can address the root causes of deforestation and promote environmental conservation.
1.2 Statement of the Problem
Despite ongoing efforts to combat deforestation in Misau LGA, public awareness and community participation remain low. This study explores the effectiveness of PR strategies in addressing deforestation and encouraging sustainable environmental practices.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study provides insights for environmental policymakers, PR practitioners, and conservation groups on the role of PR in combating deforestation and promoting sustainability in Misau LGA.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies addressing deforestation in Misau LGA and excludes other environmental issues or regions.
1.8 Operational Definition of Terms
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