The Impact of Public Relations on Advocacy for Social Inclusion of People with Disabilities: A Study of Sabon Gari LGA, Kano State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Social inclusion of people with disabilities (PWDs) is essential for achieving equitable development and human rights. In Sabon Gari LGA, Kano State, stigma, discrimination, and infrastructural barriers often limit the participation of PWDs in education, employment, and social activities. Public relations (PR) plays a crucial role in advocating for inclusivity by raising awareness, promoting policies, and fostering community acceptance. Effective PR campaigns can challenge stereotypes, empower PWDs, and encourage inclusive practices. Studies affirm the importance of PR in shaping attitudes and influencing policy changes for the benefit of marginalized groups (Ibrahim & Bello, 2023).
1.2 Statement of the Problem
Despite efforts to promote social inclusion, PWDs in Sabon Gari LGA continue to face challenges due to societal attitudes and systemic neglect. The lack of effective PR advocacy contributes to these barriers. This study examines how PR can address these issues and promote social inclusion for PWDs.
1.3 Objectives of the Study
- To explore the role of PR in advocating for social inclusion of PWDs in Sabon Gari LGA.
- To identify PR strategies that promote inclusive practices for PWDs.
- To assess the challenges in implementing PR campaigns for social inclusion.
1.4 Research Questions
- How does PR advocate for the social inclusion of PWDs in Sabon Gari LGA?
- What PR strategies are effective in promoting inclusivity for PWDs?
- What challenges hinder PR campaigns for the social inclusion of PWDs?
1.5 Research Hypotheses
- H0: PR does not significantly influence social inclusion of PWDs in Sabon Gari LGA.
- H1: PR strategies positively impact community acceptance and inclusivity for PWDs.
- H2: Overcoming implementation challenges enhances PR advocacy for PWDs.
1.6 Significance of the Study
This study provides critical insights into the role of PR in addressing the social and systemic barriers faced by PWDs. It will benefit policymakers, advocacy groups, and PR practitioners in designing impactful campaigns for promoting inclusivity in Sabon Gari LGA.
1.7 Scope and Limitations of the Study
The study is limited to PR advocacy efforts aimed at promoting social inclusion for PWDs in Sabon Gari LGA, Kano State.
1.8 Operational Definition of Terms
- People with Disabilities (PWDs): Individuals with physical, mental, or sensory impairments.
- Social Inclusion: The process of ensuring equal opportunities and participation for all individuals.
- Public Relations (PR): Communication strategies aimed at advocating for the rights and inclusion of PWDs.
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