1.1 Background of the Study
Fishing is a vital livelihood activity in Lokoja Local Government Area (LGA), Kogi State, contributing to food security and economic development. However, irresponsible fishing practices, such as overfishing and the use of harmful methods, threaten aquatic ecosystems and long-term sustainability. Public relations (PR) can play a transformative role in promoting responsible fishing by educating fishermen, engaging stakeholders, and advocating for sustainable practices. As noted by Okafor and Bello (2024), PR campaigns are instrumental in driving behavior change and fostering community participation in conservation efforts. This study investigates the role of PR in promoting responsible fishing practices in Lokoja LGA.
1.2 Statement of the Problem
Despite the importance of sustainable fishing, irresponsible practices persist in Lokoja LGA, driven by limited awareness and enforcement. PR strategies have the potential to address these challenges, but their effectiveness in promoting responsible fishing remains underexplored.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study provides insights into the role of PR in promoting environmental sustainability through responsible fishing. The findings will benefit policymakers, PR practitioners, and local fishing communities in Lokoja LGA.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies for promoting responsible fishing practices in Lokoja LGA, Kogi State, analyzing their effectiveness and challenges.
1.8 Operational Definition of Terms
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