Public Relations and Public Perception of Internally Displaced Persons (IDP) Camps: A Study of Dikwa LGA, Borno State

Public Relations and Public Perception of Internally Displaced Persons (IDP) Camps: A Study of Dikwa LGA, Borno State

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Chapter One: Introduction

1.1 Background of the Study
Internally Displaced Persons (IDPs) in Nigeria face significant challenges, including inadequate shelter, food insecurity, and limited access to healthcare. In Dikwa Local Government Area (LGA), Borno State, IDP camps have become a focal point for humanitarian efforts. However, public perception of these camps often influences the level of support and engagement they receive. Public relations (PR) plays a crucial role in shaping public attitudes by highlighting the needs of IDPs, promoting empathy, and fostering community support. According to Ali and Musa (2023), strategic PR campaigns can effectively bridge the gap between IDPs and the public, ensuring sustained humanitarian assistance. This study explores the role of PR in shaping public perception of IDP camps in Dikwa LGA.

1.2 Statement of the Problem
Despite ongoing humanitarian efforts, public perception of IDP camps in Dikwa LGA remains mixed, with misconceptions and stereotypes hindering support. PR strategies have the potential to address these issues, but their application and impact in this context require further investigation.

1.3 Objectives of the Study

1. To assess the role of PR in shaping public perception of IDP camps in Dikwa LGA.
2. To identify challenges in implementing PR campaigns for IDP advocacy.
3. To propose strategies for improving PR efforts in supporting IDPs in Dikwa LGA.

1.4 Research Questions

1. How does PR influence public perception of IDP camps in Dikwa LGA?
2. What challenges affect the success of PR campaigns for IDP advocacy?
3. What strategies can enhance PR efforts in improving public perception of IDPs?

1.5 Research Hypotheses

1. PR strategies significantly shape public perception of IDP camps in Dikwa LGA.
2. Challenges such as misinformation and resource constraints limit PR effectiveness.
3. Improved PR strategies can positively influence public attitudes toward IDPs.

1.6 Significance of the Study
This study highlights the importance of PR in addressing misconceptions about IDPs and fostering community support. The findings will guide PR practitioners, humanitarian organizations, and policymakers in enhancing advocacy for IDPs in Dikwa LGA.

1.7 Scope and Limitations of the Study
The study focuses on the role of PR in shaping public perception of IDP camps in Dikwa LGA, Borno State, examining current practices, challenges, and recommendations.

1.8 Operational Definition of Terms

• Public Relations (PR): Communication strategies aimed at improving public attitudes toward IDPs.
• Internally Displaced Persons (IDPs): Individuals forced to flee their homes due to conflict or disasters.
• Public Perception: The collective attitude or opinion of the public toward IDP camps.

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