PR Strategies in Promoting Local Arts and Crafts: A Study of Bida LGA, Niger State
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Chapter One: Introduction
1.1 Background of the Study
Local arts and crafts are integral to cultural heritage and economic development, providing livelihoods and preserving traditions. In Bida Local Government Area (LGA), Niger State, renowned for its traditional brass works and pottery, promoting local arts and crafts has become essential for sustaining cultural identity and boosting economic opportunities. Public relations (PR) plays a critical role in this effort by raising awareness, fostering market linkages, and engaging stakeholders. Research by Ibrahim and Suleiman (2023) highlights the importance of PR in promoting cultural industries and driving economic growth. This study examines PR strategies for promoting local arts and crafts in Bida LGA.
1.2 Statement of the Problem
Despite the cultural and economic significance of local arts and crafts in Bida LGA, challenges such as limited market access, lack of awareness, and competition from modern products persist. PR strategies have the potential to address these challenges, but their application and effectiveness in promoting local arts and crafts remain underexplored. This study investigates how PR can enhance the visibility and marketability of local arts and crafts in Bida LGA.
1.3 Objectives of the Study
- To assess the role of PR in promoting local arts and crafts in Bida LGA.
- To identify challenges faced in implementing PR strategies for local arts and crafts promotion.
- To propose effective PR strategies for enhancing the marketability of local arts and crafts in Bida LGA.
1.4 Research Questions
- How does PR contribute to promoting local arts and crafts in Bida LGA?
- What challenges hinder the effectiveness of PR strategies in promoting local arts and crafts?
- What strategies can improve PR efforts in promoting local arts and crafts in Bida LGA?
1.5 Research Hypotheses
- PR strategies significantly improve awareness and market access for local arts and crafts in Bida LGA.
- Challenges such as inadequate resources and low stakeholder engagement limit PR effectiveness in promoting local arts and crafts.
- Enhanced PR strategies can lead to increased visibility and marketability of local arts and crafts in Bida LGA.
1.6 Significance of the Study
This study provides valuable insights for artisans, PR practitioners, and policymakers on leveraging PR to promote local arts and crafts. It contributes to the development of effective communication strategies for sustaining cultural heritage and economic growth in Bida LGA.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies for promoting local arts and crafts in Bida LGA, Niger State, examining approaches, challenges, and outcomes.
1.8 Operational Definition of Terms
- Public Relations (PR): Strategic communication processes aimed at fostering positive relationships and promoting specific objectives.
- Local Arts and Crafts: Handmade or traditional items reflecting cultural heritage and artistic skills.
- Bida LGA: A Local Government Area in Niger State, Nigeria, known for its rich cultural heritage and traditional crafts.
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CHAPTER ONE
INTRODUCTION
1.1
