A Study on the Role of Event Technology in Enhancing Audience Engagement in Birnin Gwari Local Government Area, Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Event technology has become a cornerstone of modern event management, providing tools and platforms that transform traditional event experiences into interactive, engaging, and measurable experiences. In Birnin Gwari Local Government Area, Kaduna State, the adoption of event technologies such as mobile apps, virtual reality, live streaming, and interactive audience tools is beginning to gain traction. These technologies facilitate better communication, enhance participation, and provide real-time feedback mechanisms, making events more inclusive and dynamic. Studies from recent years emphasize the growing reliance on technology to create hybrid and virtual event experiences, particularly in the post-COVID-19 era (Okafor & Ibrahim, 2023; Yusuf et al., 2024). Event organizers in Birnin Gwari, however, face challenges such as limited technological infrastructure and uneven levels of digital literacy, which affect the accessibility and effectiveness of these tools. This study investigates how event technology is used to enhance audience engagement in Birnin Gwari, examining its impact and identifying barriers to its successful adoption.
1.2 Statement of the Problem
Despite the proven benefits of event technology, its adoption in Birnin Gwari LGA has been slow and inconsistent, leading to missed opportunities for improving audience engagement. Many events still rely on traditional methods, which may fail to capture the attention of tech-savvy attendees. Additionally, limited access to internet services, lack of awareness about available technological tools, and resistance to change further complicate the integration of event technology. This study aims to explore how event technology can be effectively utilized in Birnin Gwari, addressing the barriers that limit its impact on audience engagement.
1.3 Objectives of the Study
- To examine the current use of event technology in enhancing audience engagement in Birnin Gwari LGA.
- To assess the impact of event technology on the overall event experience for participants.
- To identify challenges and propose strategies for improving the adoption of event technology in Birnin Gwari.
1.4 Research Questions
- How is event technology currently being used to enhance audience engagement in Birnin Gwari LGA?
- What is the impact of event technology on the event experience for participants?
- What challenges affect the adoption of event technology in Birnin Gwari?
1.5 Research Hypotheses
- H1: The use of event technology significantly enhances audience engagement in Birnin Gwari LGA.
- H2: Events incorporating technology offer a superior experience compared to traditional methods.
- H3: Limited internet access and digital literacy are significant barriers to adopting event technology.
1.6 Significance of the Study
This study sheds light on the potential of event technology to transform the event landscape in Birnin Gwari LGA. By highlighting successful practices and identifying barriers, the research provides valuable insights for event organizers, policymakers, and technology providers aiming to improve audience engagement through innovative tools. The findings also contribute to the broader discourse on integrating technology into rural and semi-urban event settings.
1.7 Scope and Limitations of the Study
The study focuses on the use of event technology in Birnin Gwari LGA, Kaduna State. It examines audience engagement in various event types, excluding events outside the local government area or entirely virtual events.
1.8 Operational Definition of Terms
- Event Technology: Tools and platforms such as mobile apps, virtual reality, and live streaming used to enhance event management and audience engagement.
- Audience Engagement: The level of interaction, participation, and involvement of attendees during an event.
- Hybrid Events: Events that combine in-person and virtual participation.
Related Project Materials
The Impact of Governmental Accounting on Internally Displaced Persons’ (IDP) Funding in Maiduguri LGA, Borno State
Background of the Study
The conflict in northeastern Nigeria has led to a significant rise in the number of internally displaced persons...
An Investigation of Post-Traumatic Stress Disorder (PTSD) Education Among Conflict Survivors in Zamfara State
Background of the Study
Post-Traumatic Stress Disorder (PTSD) is a severe mental health condition that can develop in individuals who hav...
A study of CRM data analytics on marketing strategy: Evidence from a financial services firm in Abuja, Nigeria
Background of the study
Customer Relationship Management (CRM) data analytics has emerged as a cornerstone of modern mar...
Design and Implementation of a Quantum-Based Authentication System for E-Government Portals at Federal Inland Revenue Service, Abuja
Background of the Study
As the world shifts towards digital governance, e-government portals have become essential tools...
An examination of forensic anthropology's use in identifying victims of civil war mass graves in Ohaji/Egbema Local Government Area, Imo State
Background of the study
The identification of victims from civil war mass graves is a profound challenge that necessitates...
THE EFFECT OF EARLY MARRIAGE ON THE SOCIO-ECONOMIC AND EDUCATION DEVELOPMENT OF CHILD IN EDUCATIONAL DISTRICT
ABSTRACT
This research work explored the issue of early marriage in Nigeria. It shed light specifically on reasons...
LECTURERS’ AWARENESS, READINESS, SELF-EFFICACY AND INTENTION TO ADOPT MICRO-BLOGS FOR TEACHING AMONG UNIVERSITIES IN KADUNA STATE, NIGERIA
ABSTRACT
This study was designed to investigate lecturer‟s awareness, readiness and level of self-efficacy as determinant of micro-blogs...
An Examination of Service Quality Gaps in Nigerian Retail Banks: A Case Study of Fidelity Bank, Kwara State
Background of the Study
Service quality gaps in retail banking can significantly affect customer satisfaction and loyalty,...
AN INVESTIGATION INTO THE IMPACT OF MONETARY POLICY ON THE ECONOMIC DEVELOPMENT IN NIGERIA
-
- Background of the study
In many cases, monetary management is an essentia...
EFFECTS OF DIRECT AND DISCOVERY METHODS ON MAIN IDEA COMPREHENSION ABILITY OF SELECTED SENIOR SECONDARY SCHOOL STUDENTS IN PLATEAU STATE, NIGERIA
ABSTRACT
The present study was designed to compare the effects of the Direct Method and the Discovery Method on students’ main idea...
