A Study on the Role of Event Technology in Enhancing Audience Engagement in Birnin Gwari Local Government Area, Kaduna State
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Chapter One: Introduction
1.1 Background of the Study
Event technology has become a cornerstone of modern event management, providing tools and platforms that transform traditional event experiences into interactive, engaging, and measurable experiences. In Birnin Gwari Local Government Area, Kaduna State, the adoption of event technologies such as mobile apps, virtual reality, live streaming, and interactive audience tools is beginning to gain traction. These technologies facilitate better communication, enhance participation, and provide real-time feedback mechanisms, making events more inclusive and dynamic. Studies from recent years emphasize the growing reliance on technology to create hybrid and virtual event experiences, particularly in the post-COVID-19 era (Okafor & Ibrahim, 2023; Yusuf et al., 2024). Event organizers in Birnin Gwari, however, face challenges such as limited technological infrastructure and uneven levels of digital literacy, which affect the accessibility and effectiveness of these tools. This study investigates how event technology is used to enhance audience engagement in Birnin Gwari, examining its impact and identifying barriers to its successful adoption.
1.2 Statement of the Problem
Despite the proven benefits of event technology, its adoption in Birnin Gwari LGA has been slow and inconsistent, leading to missed opportunities for improving audience engagement. Many events still rely on traditional methods, which may fail to capture the attention of tech-savvy attendees. Additionally, limited access to internet services, lack of awareness about available technological tools, and resistance to change further complicate the integration of event technology. This study aims to explore how event technology can be effectively utilized in Birnin Gwari, addressing the barriers that limit its impact on audience engagement.
1.3 Objectives of the Study
- To examine the current use of event technology in enhancing audience engagement in Birnin Gwari LGA.
- To assess the impact of event technology on the overall event experience for participants.
- To identify challenges and propose strategies for improving the adoption of event technology in Birnin Gwari.
1.4 Research Questions
- How is event technology currently being used to enhance audience engagement in Birnin Gwari LGA?
- What is the impact of event technology on the event experience for participants?
- What challenges affect the adoption of event technology in Birnin Gwari?
1.5 Research Hypotheses
- H1: The use of event technology significantly enhances audience engagement in Birnin Gwari LGA.
- H2: Events incorporating technology offer a superior experience compared to traditional methods.
- H3: Limited internet access and digital literacy are significant barriers to adopting event technology.
1.6 Significance of the Study
This study sheds light on the potential of event technology to transform the event landscape in Birnin Gwari LGA. By highlighting successful practices and identifying barriers, the research provides valuable insights for event organizers, policymakers, and technology providers aiming to improve audience engagement through innovative tools. The findings also contribute to the broader discourse on integrating technology into rural and semi-urban event settings.
1.7 Scope and Limitations of the Study
The study focuses on the use of event technology in Birnin Gwari LGA, Kaduna State. It examines audience engagement in various event types, excluding events outside the local government area or entirely virtual events.
1.8 Operational Definition of Terms
- Event Technology: Tools and platforms such as mobile apps, virtual reality, and live streaming used to enhance event management and audience engagement.
- Audience Engagement: The level of interaction, participation, and involvement of attendees during an event.
- Hybrid Events: Events that combine in-person and virtual participation.
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