Chapter One: Introduction
1.1 Background of the Study
Media serves as a powerful tool in combating illiteracy by promoting education, raising awareness, and fostering a culture of learning. In Gombe South LGA, Gombe State, radio programs, newspapers, and television broadcasts have been used to provide educational content, especially in rural communities. Media campaigns addressing adult education, literacy classes, and the importance of child education have demonstrated positive impacts on community awareness (Abubakar & Suleiman, 2023). However, challenges such as limited access to media resources and the prevalence of traditional beliefs often hinder the effectiveness of these initiatives. This study examines the role of media in reducing illiteracy in Gombe South, identifying gaps and strategies for improvement.
1.2 Statement of the Problem
Despite efforts by media outlets to combat illiteracy in Gombe South LGA, the region continues to face high illiteracy rates. Limited access to educational content, language barriers, and socio-cultural factors contribute to this problem. Moreover, the effectiveness of media interventions remains under-researched. This study explores the role of media in addressing these challenges and proposes strategies to enhance media-based literacy campaigns.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study highlights the potential of media as a transformative tool in reducing illiteracy. Its findings will benefit media practitioners, educators, and policymakers by offering actionable insights to strengthen media-driven literacy initiatives in Gombe South LGA.
1.7 Scope and Limitations of the Study
The study is limited to analyzing the role of media in combating illiteracy in Gombe South LGA, Gombe State, without exploring other regions or media types.
1.8 Operational Definition of Terms
Literacy Campaigns: Organized efforts to promote reading and writing skills.
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