The Impact of Audience Engagement on Trust in Local Television News in Kontagora LGA, Niger State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Local television news serves as a crucial source of information for communities, fostering civic engagement and trust in media. In Kontagora LGA, Niger State, local television stations provide tailored content that addresses regional issues, such as agriculture, education, and public health. Audience engagement with these programs is a vital indicator of trust and the perceived credibility of news content (Mohammed & Suleiman, 2024). Trust in local television news is influenced by factors such as content accuracy, presenter reliability, and the relevance of news stories. Building strong audience trust is essential for sustaining viewership and ensuring that local television remains a reliable platform for community discourse.
1.2 Statement of the Problem
Despite the importance of local television news, declining audience engagement and trust are becoming significant challenges in Kontagora LGA. Concerns about biased reporting, lack of professionalism, and limited community representation contribute to the issue. This study investigates the factors influencing audience engagement and trust in local television news and explores strategies for addressing these challenges.
1.3 Objectives of the Study
- To assess the level of audience engagement with local television news in Kontagora LGA.
- To examine the factors affecting trust in local television news.
- To propose strategies for improving audience engagement and trust in local television news.
1.4 Research Questions
- What is the level of audience engagement with local television news in Kontagora LGA?
- What factors influence trust in local television news?
- What measures can enhance audience engagement and trust in local television news?
1.5 Research Hypotheses
- H0: Audience engagement does not significantly influence trust in local television news in Kontagora LGA.
- H1: Content relevance and accuracy positively impact audience trust in local television news.
- H2: Improved professionalism enhances audience engagement and trust in local television news.
1.6 Significance of the Study
This study explores the relationship between audience engagement and trust in local television news, offering insights for media practitioners and station managers in Kontagora LGA. The findings will help improve content delivery, foster community trust, and sustain local television viewership.
1.7 Scope and Limitations of the Study
The study is confined to audience engagement and trust in local television news within Kontagora LGA, Niger State, without addressing other media forms or regions.
1.8 Operational Definition of Terms
- Audience Engagement: The level of interaction and involvement of viewers with television content.
- Local Television News: News programs produced by local television stations focusing on regional issues.
Trust: The confidence of viewers in the accuracy, fairness, and reliability of news content.
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