The Role of Social Media in Shaping Public Perception of Governance in Gwagwalada Area Council, FCT
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- Table of Content: Available
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Chapter One: Introduction
1.1 Background of the Study
Social media has revolutionized communication globally, offering a platform for real-time interaction, information dissemination, and public engagement. In Nigeria, platforms like Facebook, Twitter, and Instagram have become key tools for discussing governance, particularly at local levels. In Gwagwalada Area Council, FCT, social media shapes public discourse on governance by influencing opinions, fostering accountability, and providing a channel for feedback between citizens and authorities.
Through social media, citizens are empowered to express concerns about governance, including service delivery, transparency, and development. Public officials also leverage these platforms to communicate policies and achievements. However, the impact of social media on public perception of governance can be both positive and negative. While it fosters transparency and participation, misinformation and polarizing narratives can undermine trust in governance. This study explores the role of social media in shaping public perception of governance in Gwagwalada, focusing on its benefits, challenges, and implications.
1.2 Statement of the Problem
The role of social media in governance discourse has raised critical concerns in Gwagwalada Area Council. While it serves as a platform for civic engagement and transparency, it is also a source of misinformation and divisive narratives that distort public perception of governance. This duality poses challenges for both citizens and policymakers, as trust and credibility are at stake. The limited research on the specific impacts of social media on governance perception in Gwagwalada creates a knowledge gap that this study aims to address.
1.3 Objectives of the Study
- To examine the role of social media in shaping public perception of governance in Gwagwalada Area Council.
- To assess the challenges posed by misinformation on social media regarding governance.
- To recommend strategies for leveraging social media to enhance public trust in governance.
1.4 Research Questions
- What role does social media play in shaping public perception of governance in Gwagwalada Area Council?
- What challenges arise from the use of social media in governance discourse?
- How can social media be effectively utilized to enhance public trust in governance?
1.5 Research Hypotheses
- H1: Social media significantly shapes public perception of governance in Gwagwalada Area Council.
- H2: Misinformation on social media negatively affects public trust in governance.
- H3: Strategic use of social media improves public engagement and trust in governance.
1.6 Significance of the Study
This study offers insights into the transformative role of social media in governance, particularly at the grassroots level in Gwagwalada. By examining both the positive and negative impacts of social media, the study informs policymakers, media practitioners, and citizens on how to harness its potential while mitigating its challenges. It contributes to the discourse on digital governance and public accountability in Nigeria.
1.7 Scope and Limitations of the Study
The study is limited to the role of social media in shaping public perception of governance in Gwagwalada Area Council, FCT. It does not extend to other forms of media or governance issues outside the area.
1.8 Operational Definition of Terms
- Social Media: Digital platforms that facilitate communication and interaction, such as Facebook, Twitter, and Instagram.
- Public Perception: The collective opinion or attitude of citizens toward governance and policy implementation.
- Governance: The processes and structures through which public decisions and policies are implemented.
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