An Evaluation of Media Framing of Women’s Rights Issues in Numan LGA, Adamawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Media framing shapes how societal issues are perceived, influencing public opinion, policy discussions, and social change. Women’s rights, encompassing issues such as gender equality, access to education, healthcare, and protection against violence, are vital in fostering societal development. In Numan LGA, Adamawa State, women face unique challenges due to cultural, socio-economic, and institutional barriers. The media plays a pivotal role in highlighting these issues, but the way women's rights are framed significantly impacts their prioritization and resolution.
Media framing involves the selection and presentation of aspects of reality to emphasize particular interpretations. Positive framing can empower women by shedding light on their achievements and struggles, while negative or stereotypical framing may reinforce biases and downplay critical issues. This study explores how women’s rights issues are framed by the media in Numan LGA and examines the implications for advocacy and policy.
1.2 Statement of the Problem
Despite progress in advocating for women’s rights, challenges persist in Numan LGA, with issues such as gender-based violence, lack of access to education, and discrimination remaining prevalent. Media coverage often lacks depth or portrays women’s issues through stereotypical lenses, undermining advocacy efforts. The framing of women’s rights issues in Numan LGA has not been thoroughly investigated, leaving gaps in understanding how media influences societal attitudes and policy decisions. This study addresses these gaps by analyzing the framing patterns of women’s rights in the local media.
1.3 Objectives of the Study
- To examine how women’s rights issues are framed in media coverage in Numan LGA.
- To assess the impact of media framing on public perception of women’s rights.
- To recommend strategies for improving media framing of women’s rights issues.
1.4 Research Questions
- How are women’s rights issues framed in media coverage in Numan LGA?
- What is the impact of media framing on public perception of women’s rights?
- What strategies can improve media framing of women’s rights issues?
1.5 Research Hypotheses
- H1: Media framing significantly influences public perception of women’s rights issues in Numan LGA.
- H2: Negative or stereotypical media framing undermines advocacy efforts for women’s rights.
- H3: Strategic media framing enhances awareness and advocacy for women’s rights issues.
1.6 Significance of the Study
This study highlights the role of media framing in shaping the discourse on women’s rights in Numan LGA. It offers insights for journalists, advocacy groups, and policymakers on the importance of balanced and empowering media representations. By addressing framing gaps, the study contributes to strengthening advocacy efforts and fostering societal change for gender equality.
1.7 Scope and Limitations of the Study
The study focuses on media framing of women’s rights issues in Numan LGA, Adamawa State. The findings are specific to this context and may not be generalizable to other regions.
1.8 Operational Definition of Terms
- Media Framing: The presentation and emphasis of specific aspects of an issue by the media to shape audience perception.
- Women’s Rights Issues: Topics related to gender equality, access to resources, and protection against discrimination and violence.
- Numan LGA: A local government area in Adamawa State, Nigeria, known for its diverse cultural dynamics.
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