Chapter One: Introduction
1.1 Background of the Study
Events, both large-scale and small-scale, are integral to community life, fostering social connections, economic activity, and cultural celebration. However, they often generate significant waste, contributing to environmental degradation if not managed properly. Effective event waste management is not only a logistical necessity but also a moral imperative in an era of heightened environmental consciousness. In Gombe Local Government Area, Gombe State, which hosts a variety of cultural, religious, and entertainment events, waste management practices have come under scrutiny due to their impact on local ecosystems and community health. According to recent studies, poorly managed waste at events contributes to pollution, disrupts local habitats, and poses health risks to residents (Johnston et al., 2023).
The integration of sustainable waste management practices, such as waste segregation, recycling, and composting, can significantly reduce the environmental footprint of events. As sustainability gains traction globally, there is increasing emphasis on embedding eco-friendly practices in event planning and execution. Scholars argue that event organizers who adopt environmentally conscious practices not only protect the environment but also enhance their reputations and foster public trust (Smith & O’Connor, 2024). Despite this growing awareness, the adoption of sustainable waste management practices in Gombe LGA remains inconsistent, often hampered by a lack of resources, education, and enforcement mechanisms.
The role of media, particularly mass communication channels, is critical in promoting awareness and behavioral change regarding waste management at events. By leveraging platforms such as community radio, social media, and local newspapers, event organizers and environmental advocates can disseminate information and encourage active participation in sustainable practices. This study explores the contribution of event waste management practices to environmental protection in Gombe LGA, shedding light on the challenges, opportunities, and role of communication in fostering environmental stewardship.
1.2 Statement of the Problem
The escalating environmental challenges linked to event waste in Gombe LGA highlight the urgent need for sustainable solutions. Despite the prevalence of events that draw significant crowds, waste management practices often fail to align with best practices, resulting in litter accumulation, waterway contamination, and long-term ecological damage. Previous studies have underscored the negative implications of inadequate waste management on public health and environmental sustainability (Okonkwo et al., 2024). While some event organizers have attempted to implement waste reduction measures, these efforts are often fragmented and lack coordination, limiting their overall effectiveness.
A critical gap exists in understanding how specific waste management practices, such as recycling initiatives or public education campaigns, contribute to environmental protection within the local context. Furthermore, there is limited research on the role of media and mass communication in shaping public attitudes and behaviors toward sustainable waste practices during events. This lack of insight hampers the development of targeted strategies that can address the root causes of poor waste management at events in Gombe LGA.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study is significant for event organizers, environmental policymakers, and communication practitioners. By identifying effective waste management practices and their environmental benefits, the research provides actionable insights for improving sustainability at events in Gombe LGA. Additionally, the study underscores the critical role of mass communication in driving behavioral change, offering strategies for leveraging media to promote eco-friendly practices. These findings can inform policy development, enhance community engagement, and contribute to broader efforts to combat environmental degradation.
1.7 Scope and Limitations of the Study
The study focuses on waste management practices implemented at events within Gombe LGA, examining their contribution to environmental protection. The research does not extend to events held outside the local government area or to other environmental factors unrelated to waste management.
1.8 Operational Definition of Terms
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