THE EFFECT OF ARTIFICIAL INTELLIGENCE IN SENTIMENT ANALYSIS FOR BRAND MONITORING: A CASE STUDY OF NIGERIAN BREWERIES, KADUNA STATE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Sentiment analysis, also known as opinion mining, is a key tool in brand monitoring. By analyzing public opinions expressed on social media and other digital platforms, organizations can gauge customer satisfaction and improve their strategies. Nigerian Breweries, one of the leading beverage manufacturers in Kaduna State, has a significant online presence that generates valuable consumer feedback.
Artificial Intelligence plays a pivotal role in automating sentiment analysis through natural language processing (NLP) and machine learning algorithms. These tools can classify opinions as positive, negative, or neutral, providing actionable insights for brand enhancement.
Statement of the Problem
Despite the growing adoption of AI for sentiment analysis globally, Nigerian Breweries has not fully leveraged these tools for brand monitoring. This lack of integration leads to missed opportunities in understanding consumer preferences and addressing negative feedback promptly.
Aim and Objectives of the Study
- To examine the impact of AI tools on sentiment analysis for Nigerian Breweries.
- To evaluate the effectiveness of sentiment analysis in enhancing brand reputation.
- To recommend strategies for integrating AI in brand monitoring processes.
Research Questions
- How effective is AI-driven sentiment analysis in brand monitoring?
- What impact does sentiment analysis have on Nigerian Breweries’ brand management?
Research Hypothesis
- AI significantly enhances the accuracy of sentiment analysis.
- Positive sentiment trends correlate with improved brand reputation.
- The adoption of AI tools improves consumer engagement for Nigerian Breweries.
Significance of the Study
The study advances understanding of AI applications in brand monitoring, offering actionable insights for Nigerian Breweries and similar organizations.
Scope and Limitation of the Study
The study focuses on Nigerian Breweries in Kaduna State and their online consumer engagement. Limitations include data privacy concerns and variability in social media sentiment accuracy.
Definition of Terms
- Sentiment Analysis: The process of determining the emotional tone behind a series of words.
- Artificial Intelligence (AI): Technology simulating human intelligence processes.
- Brand Monitoring: Tracking public perception of a brand through various channels
Related Project Materials
DEVELOPMENT OF INSTRUCTIONAL MANUAL FOR TEACHING CRAFTS IN NATIONAL CERTFICATE IN EDUCATION HOME ECONOMICS PROGRAMME IN NORTH – WEST, NIGERIA
ABSTRACT
The study was carried out on development of instructional manual for teaching crafts in N.C.E Home Economics Programme in North-...
An appraisal of conversational strategies in Igbo language among public figures in Enugu
Background of the Study
Public figures in Enugu leverage the Igbo language to effectively communicate with diverse audienc...
Impact of Managerial Accounting on Financial Accountability in Lokoja LGA
Background of the Study
Managerial accounting provides essential tools and information...
EARLY CHILDHOOD EDUCATION AND THE DEVELOPMENT OF COOKING SKILLS
ABSTRACT: This study explores the role of early childhood education in developing cooking skills among young children. Early exposure to cooki...
INFLUENCE OF NIGERIAN TELEVISION AUTHORITY (N.T.A.) ENUGU IN IMPROVING RURAL HEALTH CARE SERVICES: A STUDY OF UGWUAJI COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA, ENUGU STATE
Abstract
This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out th...
The Impact of Corporate Blogging on Corporate Communication Effectiveness: A Study of Funakaye Local Government Area, Gombe State
Background of the Study
Corporate blogging has emerged as a transformative tool in corporate communication, offering org...
LEKKI SHOOTINGS AND THE VIOLATION OF HUMAN RIGHTS: A QUALITATIVE REVIEW OF THE ENDSARS PROTEST
ABTRACT
Individuals in every country are entitled to enjoy certain priledges which are not just...
The Role of Photography in Documenting Indigenous Farming Practices in Kachia Local Government Area, Kaduna State
Chapter One: Introduction
An Investigation of the Impact of Ethnic-Based Campaign Strategies on Electoral Outcomes in Langtang North Local Government Area, Plateau State
Background of the Study
Ethnicity has long played a critical role in shaping electoral behavior and pol...
Evaluation of the Impact of Genetic Variants on Drug Metabolism Using Bioinformatics: A Case Study of Benue State University, Makurdi, Benue State
Background of the Study :
Drug metabolism, the process by which the body modifies and eliminates pharmaceutical compounds,...
