IDEOLOGY AND SEDUCTIVE RHETORIC IN THE DISCOURSE OF THE ENDBADGOVERNANCE PROTEST
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IDEOLOGY AND SEDUCTIVE RHETORIC IN THE DISCOURSE OF THE ENDBADGOVERNANCE PROTEST.
Chapter One: Introduction
1.1 Background of the Study
The EndBadGovernance protests in Nigeria, which gained momentum in 2024, not only represented a call for political and economic reform but also involved a complex discourse influenced by ideology and rhetoric. Ideological frameworks and seductive rhetoric played crucial roles in shaping the narrative and mobilizing support for the protests. Protest leaders and participants employed various rhetorical strategies to articulate their grievances and persuade the public and policymakers of the urgency of their demands (Channelstv, 2024; Aljazeera, 2024).
Ideology in this context refers to the set of beliefs and values that underpinned the protests, including notions of justice, accountability, and transparency. Seductive rhetoric encompasses the persuasive language and imagery used to resonate emotionally with the audience and galvanize action. The interplay between these elements influenced how the protests were perceived by both supporters and critics, shaping the overall impact of the movement (Premium Times, 2024; Punchng, 2024).
1.2 Statement of the Problem
The use of ideology and seductive rhetoric in the EndBadGovernance protests has not been thoroughly analyzed, particularly regarding their impact on the movement's effectiveness and public reception. The central problem of this study is to investigate how ideological underpinnings and rhetorical strategies influenced the discourse surrounding the protests and to assess their role in mobilizing support and shaping public perception (Channelstv, 2024; Aljazeera, 2024).
This study seeks to fill the gap in understanding the rhetorical dynamics of the EndBadGovernance protests and their implications for protest communication and public engagement.
1.3 Objectives of the Study
- To analyze the ideological frameworks that informed the EndBadGovernance protests.
- To examine the use of seductive rhetoric in the discourse of the protests.
- To assess the impact of ideology and rhetoric on the effectiveness and public perception of the EndBadGovernance protests.
1.4 Research Questions
- What were the key ideological frameworks underpinning the EndBadGovernance protests?
- How was seductive rhetoric employed in the discourse of the EndBadGovernance protests?
- What impact did ideology and rhetoric have on the effectiveness and public perception of the EndBadGovernance protests?
1.5 Significance of the Study
This study is significant for several reasons. Firstly, it provides insights into the role of ideology and rhetoric in shaping protest movements, offering a deeper understanding of how these elements influence public engagement and mobilization. By examining the EndBadGovernance protests, the research highlights the strategic use of language and beliefs in social movements.
Secondly, the findings can inform future protest strategies by demonstrating how ideological and rhetorical elements can be leveraged to achieve movement goals. This knowledge is valuable for activists, policymakers, and scholars interested in the dynamics of protest communication.
Lastly, the study contributes to the broader field of communication and political science by exploring the intersection of ideology, rhetoric, and social movements. Understanding these dynamics enhances our comprehension of how protests are framed and perceived.
1.6 Scope and Delimitation of the Study
The study focuses on the ideology and rhetoric of the EndBadGovernance protests in Nigeria, specifically examining the period from 2024. It covers the ideological beliefs and rhetorical strategies used by protest leaders and participants. The scope is limited to the discourse surrounding the protests and does not address other aspects such as the organizational structure or specific outcomes of the movement.
1.7 Operational Definition of Terms
EndBadGovernance Protests: A series of demonstrations in Nigeria aimed at addressing issues of poor governance, corruption, and economic mismanagement.
Ideology: A set of beliefs and values that inform and guide the actions and objectives of a social movement.
Seductive Rhetoric: Persuasive language and imagery used to appeal emotionally to the audience and motivate action.
Discourse: The way in which language and communication are used to construct and convey messages about social and political issues.
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