EVALUATING VISUAL ELEMENTS ON POSTERS AND BILLBOARDS IN EVOKING EMOTIONAL REACTIONS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
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EVALUATING VISUAL ELEMENTS ON POSTERS AND BILLBOARDS IN EVOKING EMOTIONAL REACTIONS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
Chapter One: Introduction
1.1 Background of the Study
Visual communication plays a critical role in shaping public opinion and mobilizing support during protest movements. In the context of the EndBadGovernance protests in Nigeria, posters and billboards have been utilized extensively to convey messages, rally support, and express public discontent. These visual elements often incorporate specific design strategies to evoke emotional reactions from viewers, influencing their perceptions and actions. The use of visual elements such as images, colors, and text on posters and billboards can significantly impact how messages are received and interpreted by the public. By analyzing these elements, we can gain insights into how they contribute to the emotional and psychological impact of protest communications. The EndBadGovernance protests, driven by widespread dissatisfaction with economic conditions and governance, have seen a surge in visual messaging aimed at highlighting grievances and demanding change. This study focuses on evaluating how the visual elements used in posters and billboards during these protests have evoked emotional responses and influenced public sentiment.
Research Focus: This study aims to analyze the visual elements on posters and billboards used during the EndBadGovernance protests, assessing their effectiveness in eliciting emotional reactions and their impact on public engagement with the protest movement.
1.2 Statement of the Problem
Despite the extensive use of visual elements in protest communication, there is a need for a detailed analysis of how these elements influence emotional reactions and public engagement. The problem addressed by this study is the lack of comprehensive understanding regarding the effectiveness of visual strategies in posters and billboards used during the EndBadGovernance protests.
This study seeks to provide insights into how visual elements contribute to the emotional impact of protest messaging and their role in shaping public perception and engagement.
1.3 Objectives of the Study
- To evaluate the visual elements used in posters and billboards during the EndBadGovernance protests.
- To assess the effectiveness of these visual elements in evoking emotional reactions from viewers.
- To analyze the impact of visual elements on public engagement and support for the EndBadGovernance protest movement.
1.4 Research Questions
- What visual elements were prominently used in posters and billboards during the EndBadGovernance protests?
- How effective were these visual elements in evoking emotional reactions from viewers?
- What impact did the visual elements have on public engagement and support for the EndBadGovernance protests?
1.5 Significance of the Study
This study is significant as it provides a detailed evaluation of the role of visual elements in protest communication, focusing on the EndBadGovernance protests. By understanding how posters and billboards evoke emotional responses and influence public engagement, the study offers insights into the effectiveness of visual strategies in mobilizing support and conveying protest messages. The findings are relevant for activists, designers, and communication specialists who are involved in creating visual content for social and political movements. The study also contributes to the broader field of visual communication and its impact on public opinion.
1.6 Scope and Delimitation of the Study
The scope of this study includes an analysis of the visual elements used in posters and billboards during the EndBadGovernance protests. It covers the types of visual elements used, their effectiveness in evoking emotional reactions, and their impact on public engagement.
The study is delimited by its focus on the EndBadGovernance protests and does not include an analysis of visual elements in other protest movements or contexts. It relies on secondary data sources such as images of posters and billboards, media reports, and public opinion surveys, and does not involve primary data collection or interviews with designers or protesters.
1.7 Operational Definition of Terms
Visual Elements: Components of visual design such as images, colors, text, and layout used in posters and billboards to convey messages and evoke emotional responses.
Emotional Reactions: The feelings and psychological responses elicited by visual elements, such as anger, empathy, or solidarity.
Public Engagement: The level of interaction and support from the general population in relation to the protest movement, influenced by visual communication strategies.
EndBadGovernance Protests: A nationwide protest movement in Nigeria that began in July 2024, driven by public dissatisfaction with economic conditions and governance failures.
Protest Communication: The methods and strategies used to convey messages and rally support during protest movements, including visual and verbal elements.
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