1.AN ASSESSMENT OF PROTEST MESSAGES ON BILLBOARDS IN INFLUENCING PUBLIC OPINION AND POLITICAL DISCOURSE (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
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AN ASSESSMENT OF PROTEST MESSAGES ON BILLBOARDS IN INFLUENCING PUBLIC OPINION AND POLITICAL DISCOURSE (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
Chapter One: Introduction
1.1 Background of the Study
Protest billboards serve as a powerful tool in political activism, offering a public platform for conveying messages and demands. During the Endbadgovernance protest in Nigeria, which began in July 2024, billboards were prominently used to communicate key messages and rally support. These billboards, strategically placed in urban areas and along major roads, aimed to capture the attention of passersby and influence public opinion on issues of governance and economic hardship. Billboards provide a visual and tangible medium for protest messages, allowing activists to reach a broad audience. They serve as a means of emphasizing key demands, raising awareness about grievances, and shaping the political discourse surrounding the protest. In the context of the Endbadgovernance protest, billboards featured messages related to economic reforms, government accountability, and citizens' rights, contributing to the overall narrative of the movement.
The effectiveness of protest billboards in influencing public opinion depends on various factors, including the content of the messages, the visibility of the billboards, and the resonance of the messages with the public's concerns. Billboards can amplify protest messages, engage the public in dialogue, and impact the way people perceive the protest and its objectives. Beyond influencing public opinion, protest billboards can also shape political discourse by highlighting specific issues and framing the debate. They contribute to the public agenda by drawing attention to particular grievances and demands, which can, in turn, influence policy discussions and political responses. This study aims to assess the impact of protest messages on billboards during the Endbadgovernance protest on public opinion and political discourse. By analyzing the content and placement of these billboards, the study seeks to understand how they influenced public perceptions, contributed to the protest's narrative, and affected political discussions.
1.2 Statement of the Problem
The Endbadgovernance protest utilized billboards as a significant tool for disseminating messages and mobilizing support. However, there is a need for a detailed assessment of how these billboards influenced public opinion and political discourse. The problem addressed by this study is the lack of comprehensive analysis regarding the impact of protest messages on billboards on the broader public and political landscape.
The study seeks to fill this gap by evaluating the effectiveness of billboard messages in shaping public perceptions of the protest and its demands, as well as their role in influencing political debates and responses.
1.3 Objectives of the Study
- To analyze the content and design of protest messages on billboards used during the Endbadgovernance protest.
- To assess the impact of billboard messages on public opinion regarding the protest and its demands.
- To evaluate the influence of billboard messages on political discourse and policy discussions related to the Endbadgovernance protest.
1.4 Research Questions
- What are the key messages and design elements of protest billboards used during the Endbadgovernance protest?
- How did billboard messages impact public opinion about the protest and the government's response to its demands?
- In what ways did billboard messages influence political discourse and policy discussions related to the Endbadgovernance protest?
1.5 Significance of the Study
This study is significant as it provides insights into the role of protest billboards in shaping public opinion and influencing political discourse. By assessing the content and impact of billboard messages, the study contributes to a better understanding of how visual communication strategies are used in political activism and public mobilization.
The findings are relevant for activists, policymakers, and scholars interested in the dynamics of protest communication and the effectiveness of various tools in influencing public and political responses. The study also highlights the importance of strategic message placement and design in achieving protest objectives and shaping political outcomes.
1.6 Scope and Delimitation of the Study
The scope of this study is focused on analyzing protest messages on billboards used during the Endbadgovernance protest in Nigeria. It includes an examination of the content, design, and placement of these billboards, as well as their impact on public opinion and political discourse.
The study is delimited by its focus on billboards and does not include other forms of protest communication, such as social media, print media, or oral messaging. It also relies on secondary data, including images and reports of billboard messages, and does not involve primary data collection or interviews with billboard designers or protest organizers.
1.7 Operational Definition of Terms
Protest Billboards: Large outdoor advertising structures used to display messages related to a protest movement, including demands, grievances, and calls for action.
Public Opinion: The collective attitudes, beliefs, and perceptions of the general public regarding a specific issue, event, or protest, as influenced by various forms of communication and media.
Political Discourse: The conversations, debates, and discussions surrounding political issues and events, including the language and framing used in public and media discussions.
Endbadgovernance Protest: A mass protest movement in Nigeria that began in July 2024, demanding reforms and accountability from the government in response to economic hardships, rising costs of living, and perceived governance failures.
Message Effectiveness: The degree to which protest messages on billboards successfully communicate key demands, influence public opinion, and shape political discourse.
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