AN ANALYSIS OF THE EMOTIONAL TONE OF SOCIAL MEDIA COMMENTS IN RESPONSE TO PROTEST IMAGES (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
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- Recommended for : Student Researchers
- NGN 3000
Chapter One: Introduction
1.1 Background of the Study
In the digital age, social media platforms have become crucial channels for sharing and discussing visual content, particularly images related to significant events such as protests. During the Endbadgovernance protest in Nigeria, which began in July 2024, images of the protests were widely circulated on social media. These images, depicting various scenes of the protest—such as demonstrations, clashes with security forces, and expressions of public discontent—played a pivotal role in shaping public perception and sentiment. Images from protests serve as powerful tools for communication, capturing moments of resistance, solidarity, and confrontation. They can evoke strong emotional responses and mobilize public opinion. During the Endbadgovernance protest, images shared on platforms like Twitter, Facebook, and Instagram provided a visual narrative of the events, influencing how people perceived the protest and the underlying issues.
Social media comments in response to protest images often reflect the emotional tone of the public's reaction to the events depicted. Analyzing these comments can provide insights into the collective emotions experienced by the audience—such as anger, frustration, solidarity, or fear—and how these emotions influence perceptions of the protest and its objectives. This study focuses on analyzing the emotional tone of social media comments in response to images from the Endbadgovernance protest. By examining how users express their emotions in relation to these images, the study aims to uncover patterns of emotional response, understand the impact of visual content on public sentiment, and explore the role of social media in shaping emotional engagement with protest events.
1.2 Statement of the Problem
The Endbadgovernance protest in Nigeria generated a significant amount of visual content shared across social media platforms. These images captured various aspects of the protest and elicited a wide range of emotional responses from users. However, there is a need to systematically analyze the emotional tone of social media comments in response to these images to understand how they reflect and influence public sentiment towards the protest.
The problem addressed by this study is the lack of a detailed analysis of the emotional tone of social media comments in reaction to protest images during the Endbadgovernance protest. Understanding how these comments reflect public emotions and influence perceptions can provide valuable insights into the role of visual content in shaping the narrative of social movements and the emotional engagement of the public.
1.3 Objectives of the Study
To analyze the emotional tone of social media comments in response to images from the Endbadgovernance protest.
To identify the predominant emotions expressed in social media comments related to protest images, such as anger, solidarity, or fear.
To assess how the emotional tone of these comments influences public perception of the protest and its underlying issues.
1.4 Research Questions
What is the emotional tone of social media comments in response to images from the Endbadgovernance protest?
What are the predominant emotions expressed in these comments, and how do they relate to the content of the images?
How does the emotional tone of social media comments impact public perception of the Endbadgovernance protest and its objectives?
1.5 Significance of the Study
This study is significant as it provides a nuanced understanding of how social media comments reflect the emotional tone of public reactions to protest images. By analyzing the emotional responses to visual content, the study offers insights into how images can influence public sentiment and shape the narrative of social movements. The findings are relevant for scholars, activists, and policymakers interested in understanding the dynamics of emotional engagement in protest movements and the role of social media in amplifying public emotions.
The study also contributes to the broader discourse on the impact of visual content on social media and its effect on public perception. It highlights the importance of considering emotional responses in the analysis of social media discourse and the role of images in mobilizing and influencing public opinion.
1.6 Scope and Delimitation of the Study
The scope of this study is focused on analyzing social media comments in response to images related to the Endbadgovernance protest. The study covers comments from various platforms, including Twitter, Facebook, and Instagram, and examines images shared during the protest period starting in July 2024.
The study is delimited by its focus on social media comments and does not include other forms of public discourse or offline expressions of opinion. It also relies on secondary data, including publicly available comments and images, and may be limited by the availability and accessibility of relevant content. Additionally, the study does not conduct primary data collection or interviews with social media users.
1.7 Operational Definition of Terms
Emotional Tone: The underlying emotional quality or sentiment expressed in social media comments, such as positive, negative, or neutral, and the specific emotions conveyed, such as anger, joy, or sadness.
Social Media Comments: User-generated text-based responses on social media platforms that provide reactions, opinions, and discussions related to specific content, including protest images.
Protest Images: Visual content shared on social media that depicts scenes from the Endbadgovernance protest, including images of demonstrations, clashes, and public expressions of dissent.
Endbadgovernance Protest: A mass protest movement in Nigeria that began in July 2024, demanding reforms and accountability from the government in response to economic hardships, rising costs of living, and perceived governance failures.
Public Sentiment: The collective feelings, opinions, and attitudes of the public towards the Endbadgovernance protest, as reflected in social media comments and other forms of communication.
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