ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
- Project Research
- 1-5 Chapters
- Quantitative
- Mean and Standard Deviation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. The frequency and percentage method of data analysis was used. However, from the findings, it is obvious that in film advertising has done lots of good things for advertisers and commercials because it helps reach the targeted youth audience while Crawford University students considered brand placement in the movies an effective advertising channel because it is catchy in nature. It was recommended that advertisers or advert agencies should be aware that most of the film lovers are kids, adolescents and youths therefore, advertisers should avoid the use of raw or picture that can have negative effect on children, indolence and youth mental and social behaviour.
Related Project Materials
THE IMPACTS OF ACCOUNTING INFORMATION ON NON-PROFIT MAKINGS ORGANIZATION IN OSOGBO (A CASE STUDY OF UNION BAPTIST CHURCH, OSOGBO, OSUN STATE)
INTRODUCTION
The applications of Accounting Information have contributed to the growth and development...
THE CAUSES AND EFFECT OF SMOKING ON THE ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
The purpose of this study was to find out the causes and effect of smoking on there academic p...
EXAMINING THE CAPACITY OF HUMAN RESOURCES DEPARTMENT TO DRIVE ORGANIZATIONAL CHANGE
EXCERPT FROM THE STUDY
Ideally, HRM encompasses committed professionals working supportively with other talented organiz...
THE IMPACT OF AUDIT REPORT ON INVESTMENT IN FINANCIAL INSTITUTION
BACKGROUND OF THE STUDY
Most business established nowaday...
SOCIETAL PERCEPTION OF TEACHING AND TEACHERS’ DEDICATION TO WORK
ABSTRACT
This study was conducted to determine societal perceptional teaching and teachers’ dedication to work usi...
THE IMPACT OF FISCAL POLICIES IN STABILIZATION OF THE NIGERIAN ECONOMY
STATEMENT OF THE PROBLEM
It is an established fact that market mechanism cannot solely perform all the economic function...
THE EFFECTS OF HEAT TREATMENT ON THE PHYSICAL AND MECHANICAL PROPERTIES OF WHITE AFARA WOOD (TERMINALIA SUPERBA)
ABSTRACT
The heat treatment of wood is an environmental friendly method for wood preservation. This process improves wood resistance to d...
ASSESSMENT OF THE LEVEL OF BIOTECHNOLOGY EDUCATION AMONG TERTIARY EDUCATION STUDENTS IN FEDERAL UNIVERSITY OF OTUOKE IN BAYELSA STATE
BACKGROUND OF THE STUDY
Biotechnology is one of the most important scientific revolutions of the twenty first cen...
INVESTIGATION OF CORROBORATION UNDER THE NIGERIAN LAW OF EVIDENCE
BACKGROUND TO THE STUDY
Corroboration is evidence that tends to confirm a fact for which furthe...
IMPACT OF THE REGGIO EMILIA APPROACH IN EARLY CHILDHOOD EDUCATION (ECE) SETTINGS ACROSS NIGERIA
Abstract: This study investigates the implementation and impact of the Reggio Emilia approach in early child...
