THE IMPACT OF ECONOMIC INDICATORS ON INVESTMENT STRATEGIES
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ABSTRACT
THE IMPACT OF ECONOMIC INDICATORS ON INVESTMENT STRATEGIES
This study examines the impact of economic indicators on investment strategies with objectives: (1) to evaluate how economic indicators influence investment decisions; (2) to identify the most critical economic indicators for investors; (3) to understand the challenges in interpreting economic data. A survey design is justified to collect quantitative data. Using Taro Yamane's formula, a sample size of 330 respondents from Kano is selected, representing a range of investors. A mutual fund is chosen as the case study due to its reliance on economic data for investment decisions. The reliability coefficient score for the survey instrument is 0.87. Findings show that economic indicators, such as GDP growth, inflation, and interest rates, significantly influence investment strategies. However, challenges include the complexity of data interpretation and the lag in economic data. It is recommended that investors stay informed about key economic indicators, use reliable data sources, and integrate economic analysis into their investment strategies.
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