ABSTRACT
THE INFLUENCE OF BEHAVIORAL FINANCE ON INVESTMENT CHOICES
This research explores the influence of behavioral finance on investment choices, focusing on: (1) the impact of cognitive biases on investment decisions; (2) the strategies for mitigating the effects of behavioral biases; (3) the challenges in understanding investor behavior. A survey research design is utilized to collect quantitative data. Taro Yamane's formula is used to derive a sample size of 310 respondents from Lagos, representing a mix of retail and institutional investors. An investment advisory firm is selected as the case study due to its focus on investor behavior. The reliability coefficient score for the survey instrument is 0.86. Findings indicate that cognitive biases, such as overconfidence and loss aversion, significantly influence investment choices. Techniques such as investor education, decision aids, and behavioral coaching are highlighted. It is recommended that investors increase their awareness of behavioral biases, seek unbiased advice, and implement systematic decision-making processes to improve investment outcomes.
BACKGROUND OF STUDY
Notably, many states; continents; regions; urban and rural communities; families&nb...
ABSTRACT
Radiation exposure during diagnostic X-ray examinations has been widely reported as one of the sources of cancer induction. Info...
ABSTRACT
This research work examined “Influence of Electronic Media Advertising on Students ...
Abstract
This project work is designed to investigate the Factors Militating against Teaching - Learning of Computer Sc...
THE IMPACT OF BUDGETING ON COST CONTROL
This study aims to: (1) investigate the impact of budgeting on cost control, (2) identify key bud...
Abstract: THE IMPACT OF DIVIDEND POLICY ON EMPLOYEE MOTIVATION
Objective: This study a...
ABSTRACT
The study of the life and times of Chief William Ibeneme Ojiako exposes the life of a great man who achieved gr...
ABSTRACT
Not two long ago, Abia state was under siege as a result of the activities of robbers and kidnappers. Businessmen and other prom...
EXCERPT FROM THE STUDY
Based on literature and survey carried out for this study, it is evident that diversity has a sig...
ABSTRACT: This study investigates innovations in promoting sustainable practices in vocational training, focusing on initiatives that integrat...