THE ROLE OF DIGITAL TRANSFORMATION IN INNOVATION MANAGEMENT
The objectives of this research are to: (1) investigate the role of digital transformation in facilitating innovation management, (2) identify key digital tools that enhance innovation processes, and (3) evaluate the impact of digital innovation on business success. A survey design was chosen for its ability to capture insights from innovation leaders and professionals. The sample size, calculated using Taro Yamane's formula, included 378 respondents from technology firms in Uyo, ensuring comprehensive insights. The technology sector was chosen for its high rate of digital innovation. The reliability coefficient score of the survey was 0.87. Findings indicate that digital transformation significantly enhances innovation management by providing more efficient, collaborative, and data-driven innovation processes. Recommendations include investing in advanced innovation management tools, fostering a culture of innovation, and continuously monitoring and optimizing innovation processes to enhance business success.
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