THE ROLE OF DIGITAL TRANSFORMATION IN CUSTOMER EXPERIENCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF DIGITAL TRANSFORMATION IN CUSTOMER EXPERIENCE
The objectives of this study are to: (1) examine the impact of digital transformation on customer experience, (2) identify key digital strategies that enhance customer interactions, and (3) evaluate customer satisfaction with digital services. A survey design was utilized to gather data from customers and businesses. The sample size, calculated using Taro Yamane's formula, included 380 respondents from the service industry in Enugu, providing a balanced view. The service industry was selected for its direct customer interaction and high potential for digital enhancement. The survey instrument achieved a reliability coefficient score of 0.89. Findings suggest that digital transformation significantly improves customer experience by providing more personalized, efficient, and accessible services. The study recommends that businesses focus on user-friendly digital platforms, invest in customer feedback systems, and continuously innovate to meet evolving customer expectations.
Related Project Materials
INVESTMENT ON HUMAN CAPITAL AND ITS IMPACT ON NIGERIAN ECONOMIC GROWTH
Abstract
This research work studied investment on human capital and its impact on Nigeria economic grow...
URBAN DYNAMICS AND CRIME CONTROL
BACKGROUND OF THE STUDY
Urbanization dynamics with the physical power and forces of pulling a large num...
INFLUENCE OF CELEBRITIES’ DRESSING STYLES ON STUDENTS’ CHOICE OF CLOTHING AND SOCIALIZATION IN TERTIARY INSTITUTIONS
ABSTRACT
This study was carried out to investigate the influence of Celebrities’ Dressing Styles on Students’ Choice of Cloth...
THE IMPACT OF PHONE-IN PROGRAMMES
EXCERPT FROM THE STUDY
Mass media is a channel, medium, utility, device, or instrument used in the mass communication pr...
GOVERNMENTAL ACCOUNTING FOR INTERNATIONAL AID AND DEVELOPMENT PROJECTS
ABSTRACT: GOVERNMENTAL ACCOUNTING FOR INTERNATIONAL AID AND DEVELOPMENT PROJECTS
This study investigates governmental accounting for inte...
THE EFFECT OF DEMOGRAPHIC SHIFTS ON GOVERNMENTAL ACCOUNTING PRACTICES
THE EFFECT OF DEMOGRAPHIC SHIFTS ON GOVERNMENTAL ACCOUNTING PRACTICES
Abstract
This study examines the effect of demographic sh...
THE SOCIO-ECONOMIC IMPLICATIONS OF THE BOKO HARAM INSURGENCE IN NIGERIA: 2009-2013
Abstract
Boko Haram figuratively implies that western for nonIslamic education is a sin, is a very controversial Nigeria militant group t...
THE EFFECT OF DENOMINATIONAL PRACTICES ON THE GROWTH OF THE CHURCH
Abstract
The study on the effect of denominational practices on the growth of the churches tries to fin...
ASPECTS OF UNEME MORPHOLOGY
GENERAL BACKGROUND
This long essay deals with the study of Morphology in Uneme. i.e the study of how words are formed in...
THE IMPACT OF RECRUITMENT PROCESS OUTSOURCING ON ORGANIZATIONAL EFFICIENCY
Abstract THE IMPACT OF RECRUITMENT PROCESS OUTSOURCING ON ORGANIZATIONAL EFFICIENCY
The objective of this study is to examine the i...
