THE INFLUENCE OF CUSTOMER NEEDS ON INNOVATION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF CUSTOMER NEEDS ON INNOVATION
This study explored the influence of customer needs on innovation, focusing on objectives to assess how understanding customer needs drives innovation, evaluate its impact on product development, and determine its role in competitive advantage. A survey research design was utilized to capture comprehensive data from a broad sample, providing robust findings. Taro Yamane’s formula was used to determine a sample size of 340 respondents from the technology sector in Lagos. The reliability coefficient score for the survey was 0.88, indicating strong reliability. Findings indicated that understanding customer needs is crucial for driving innovation, product development, and maintaining competitive advantage. Recommendations include investing in customer research and leveraging insights to drive continuous innovation and market relevance.
Related Project Materials
THE ROLE OF FUND ACCOUNTANTS IN FUND ADMINISTRATION
Abstract: THE ROLE OF FUND ACCOUNTANTS IN FUND ADMINISTRATION
This study aims to: (1) evaluate the role of fund accountants in fund admin...
INTERNAL CONTROL IN AN EXAMINING BODY A CASE STUDY OF WEST AFRICAN EXAMINATION COUNCIL ENUGU ZONAL OFFICE
ABSTRACT
The purpose of this study is to examine internal control in WAEC examinations. The study investigates key probl...
PRACTICE OF PERSONAL HYGIENE KNOWLEDGE AMONG PRIMARY SCHOOL CHILDREN
Background of the study
Basic hygiene refers to practices that help to maintain health and prevent the spread of...
EVALUATION OF TOTAL QUALITY MANAGEMENT PRACTICES OF CONTRACTORS IN BUILDING INDUSTRY IN ABUJA, NIGERIA
ABSTRACT
Many of the management practices used to support construction organisations are being challenged. The industry’s clients a...
PARTY SYSTEM AND NIGERIA POLITICAL DEVELOPMENT
Abstract
In summary, this research work which was based on the topic: party system and Nigeria political development in...
THE IMPACT OF CHANGE MANAGEMENT IN NIGERIAN BANKING INDUSTRY (A STUDY OF UNITED BANK FOR AFRICA (UBA))
ABSTRACT
The research topic of this study is the impact of change management in Nigerian Banking Industry, A study of United Bank for Afr...
AN ASSESSMENT OF SOCIO -ECONOMIC COMPONENTS AND ITS IMPACT ON LOAN REPAYMENT AMONG COOPERATIVES VENTURES IN CALABAR METROPOLIS
Background Of Study
It is impossible to overstate the importance of funds to any firm, whether private...
EVALUATION OF ICT-BASED INFORMATION RESOURCES AND SERVICES UTILIZATION IN PRIVATE UNIVERSITY LIBRARIES IN ENUGU STATE, NIGERIA
EXCERPT FROM THE STUDY
The availability of information and communication technology (ICT) facilities i...
THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organ...
THE IMPACT OF MANAGEMENT ACCOUNTING FOR PROJECT MANAGEMENT
Abstract:
This research explores the impact of management accounting on project management in Lagos Sta...
