THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS
This research focused on the role of customer loyalty programs in meeting customer needs, with objectives to evaluate how loyalty programs enhance customer satisfaction, assess their impact on repeat purchase behavior, and analyze their role in building brand loyalty. A survey research design was justified for its ability to gather comprehensive data from a large sample, providing detailed insights. Using Taro Yamane’s formula, a sample size of 360 respondents was selected from the retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that effective loyalty programs significantly enhance satisfaction, encourage repeat purchases, and build brand loyalty. Recommendations include designing and continuously refining loyalty programs to meet evolving customer needs, enhancing satisfaction and loyalty.
Related Project Materials
LIBRARY CATALOGUE AND ACCESSIBILITY OF INFORMATION RESOURCES IN ACADEMIC LIBRARIES
BACKGROUND OF THE STUDY
The goal of the library is to provide users with access to its resources...
DOMESTIC TERRORISM AND NIGERIA'S FOREIGN POLICY: A CASE STUDY OF BOKO HARAM 2009-2021
Background Of The Study
Since Nigeria's independence on October 1, 1960, Africa has unquestionably...
A STYLISTIC ANALYSIS OF A SELECTED CAMPAIGN SPEECH OF PRESIDENT GOODLUCK JONATHAN
ABSTRACT
Language and style are the basic modes of co...
THE ROLE OF FINANCIAL TECHNOLOGY (FINTECH) IN TRANSFORMING TRADITIONAL FINANCIAL MANAGEMENT
Abstract: THE ROLE OF FINANCIAL TECHNOLOGY (FINTECH) IN TRANSFORMING TRADITIONAL FINANCIAL MANAGEMENT
This research investigates the tran...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON UNDERSTANDING CULTURAL TRADITIONS
ABSTRACT: This study explores the impact of early childhood education on understanding cultural traditions among young children. Objectives in...
EARLY CHILDHOOD EDUCATION AND GEOGRAPHY KNOWLEDGE
ABSTRACT: The impact of early childhood education on geography knowledge was investigated to understand how early educational interventions en...
EARLY CHILDHOOD EDUCATION'S IMPACT ON COGNITIVE FLEXIBILITY
ABSTRACT: Early childhood education's impact on cognitive flexibility...
THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC, KADUNA
ABSTRACT
This research work revealed the effect of quality service delivery on customers’ patronage in First Bank...
COMPLIANCE CHALLENGES AND REGULATORY CHANGES IN GOVERNMENTAL ACCOUNTING
COMPLIANCE CHALLENGES AND REGULATORY CHANGES IN GOVERNMENTAL ACCOUNTING
Abstract
This study explores the compliance challenges...
STANDARD PRECAUTIONS AMONG HEALTH CARE WORKERS
Abstract
History has it that anything that the hand of Midas touched turned to gold. There is power in...
