THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
This research examined the role of customer-centric strategies in business success, with objectives to evaluate how these strategies enhance customer satisfaction, assess their impact on loyalty, and analyze their role in driving business performance. A survey research design was employed to gather comprehensive data from a broad sample, providing robust insights. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that customer-centric strategies significantly enhance satisfaction, loyalty, and business performance. Recommendations include adopting and continuously refining customer-centric strategies to drive business success and customer loyalty.
Related Project Materials
IMPACT OF ECONOMIC RECESSION ON ADULT EDUCATION FUNDING
Abstract: This research addresses the impact of economic recession on adult education funding. The objective of this study was to investigate...
COMPARISON OF THE EFFECTS OF CIMETIDINE AND METHYLDOPA ON THE PHARMACOKINETICS OF PARACETAMOL IN HUMAN
ABSTRACT
Comparison of the effects of cimetidine and methyldopa were studied in 5 phases: via phase I, ingestion of paracetamol 1g alone,...
PERCEPTIONS OF STAKEHOLDERS ON THE MANAGEMENT OF UNIVERSAL BASIC EDUCATION (U.B.E) PROGRAMME
Background to the Study
Education is very important for the development of individuals and the society. In realization o...
AN EXAMINATION OF THE CONCEPT OF FISCAL FEDERALISM AND TAX LEGISLATION IN NIGERIA: A CASE STUDY OF LAGOS STATE
ABSTRACT
This work is prompted by the shortage of revenue accruing to the federating units in Nigeria. It exposes the potential of taxati...
BUSINESS ORGANIZATION AND MANAGERIAL EFFICIENCY OF SMALL SCALE ENTERPRISE
Abstract
This study is on business organization and managerial efficiency of small scale enterprise. The total populatio...
AN ASSESSMENT OF LITERACY APPROACHES AND ITS EFFECTS ON THE SOCIO-ECONOMIC LIFE OF THE MIGRANT FISHERMEN IN RIVERS STATE
-
- Background Of Study
In most modern nations, the problem...
THE PROBLEMS OF TEACHING AND LEARNING ALGEBRA AT THE SENIOR SECONDARY SCHOOLS
ABSTRACT
This research was designed to identify the problems teachers and students encountered when teaching and learning algebra at the...
STABILIZATION OF CLAYEY SOIL USING CEMENT AND VOLCANIC ASH FOR SUSTAINABLE ROAD CONSTRUCTION
ABSTRACT
A residual clay soil was collected at Bako village along Gwagwalada-Garki road in Federal Capital Territory of Nigeria using the...
EFFECT OF TRAINING AND DEVELOPMENT ON EMPLOYEES PRODUCTIVITY
ABSTRACT
This study examines the impact of Training and development on effective performance of workers in Yaba Local Go...
AN EXAMINATION OF THE CAUSES AND EFFECTS OF ABORTION AMONGST WOMEN OF REPRODUCTIVE AGE
ABSTRACT
This study was carried out on an examination of the causes and effects of abortion among women...
