THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
This research examined the role of customer-centric strategies in business success, with objectives to evaluate how these strategies enhance customer satisfaction, assess their impact on loyalty, and analyze their role in driving business performance. A survey research design was employed to gather comprehensive data from a broad sample, providing robust insights. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that customer-centric strategies significantly enhance satisfaction, loyalty, and business performance. Recommendations include adopting and continuously refining customer-centric strategies to drive business success and customer loyalty.
Related Project Materials
FISCAL AUTONOMY AND SERVICE DELIVERY IN NIGERIAN LOCAL GOVERNMENTS
ABSTRACT
The focus of this study is to examine fiscal autonomy and service delivery in Nigeria local go...
ASSESSING THE ROLE OF MUSIC THERAPY IN EARLY CHILDHOOD EDUCATION
ABSTRACT: Assessing the role of music therapy in early childhood education is c...
A COMPARATIVE ANALYSIS ON THE CONCEPT OF FREEDOM OF RELIGION UNDER THE SHARI‘AH AND INTERNATIONAL LAW
ABSTRACT
This study analyzes the compatibility of Shariah with International Law on freedom of religion. As a subject of colossal complex...
THE ROLE OF FORENSIC ACCOUNTING IN ANTI-MONEY LAUNDERING EFFORTS
Abstract: THE ROLE OF FORENSIC ACCOUNTING IN ANTI-MONEY LAUNDERING EFFORTS
This study investigates the role of forensic accounting in ant...
ALCOHOLISM AND DRUG ABUSE IN NIGERIA AND THE ROLE OF CHRISTIANITY IN CURBING THIS MENACE
Abstract
The consequences of drug abuse and alcoholism placed great burden on Nigerian society as it affected the econo...
YOUTH INVOLVEMENT IN POLITICAL VIOLENCE AND THUGGERY IN NIGERIA
BACKGROUND OF THE STUDY
In contemporary democracies, elections are acceptable means of electing leaders, an important pr...
PRODUCTION AND DETERMINATION OF FUNCTIONAL PROPERTIES OF PLANTAIN FLOUR
ABSTRACT
Plantains (Musa epp) are important staple foods, which make substantial contribution of the nu...
ENTREPRENEURSHIP EDUCATION AND ITS INFLUENCE ON THE DEVELOPMENT OF NIGERIA
ABSTRACT
This study was carried out on entrepreneurship education and its influence on the development...
PEOPLE PERCEPTION OF THE ABUSE OF DEMOCRACY IN THE SOCIO-POLITICAL DEVELOPMENT
Abstract
This study examined people’s perception of the abuse of democracy in the socio-political development. Th...
PRODUCTS MADE FROM RECYCLED MATERIALS: A STUDY OF PUBLIC PERCEPTIONS AND WILLINGNESS TO BUY IN YOLA-JIMETA, NORTHEASTERN NIGERIA
ABSTRACT
Products that are made from recycled materials or are sustainably produced are becoming more common and popular globally as peop...
