THE INFLUENCE OF CUSTOMER EMPOWERMENT ON BUSINESS PRACTICES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF CUSTOMER EMPOWERMENT ON BUSINESS PRACTICES
This study investigated the influence of customer empowerment on business practices, with objectives to evaluate how empowerment impacts customer satisfaction, assess its effect on loyalty, and analyze its role in driving business innovation. A survey research design was utilized to capture comprehensive data from a broad sample, providing robust insights. Taro Yamane’s formula was used to determine a sample size of 340 respondents from the technology sector in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that customer empowerment significantly enhances satisfaction, loyalty, and innovation. Recommendations include adopting practices that empower customers, such as transparent communication and inclusive decision-making, to drive satisfaction and loyalty.
Related Project Materials
INFLUENCE OF INVENTORY MANAGEMENT ON FINANCIAL PERFORMANCE OF THE NIGERIAN MONEY DEPOSIT BANKS
Background to the Study
Inventory is a stock pile of products that a company offers for sale in various...
FACTORS MILITATING AGAINST PROPER TEACHING AND LEARNING OF LITERATURE -IN - ENGLISH IN SENIOR SECONDARY SCHOOLS
Background Of The Study
Literature in English is an academic discipline today in schools and universiti...
EARLY CHILDHOOD EDUCATION AND NUTRITION EDUCATION
ABSTRACT: This research explored the impact of early childhood education on nutrition education among young children. The objectives were to evalua...
THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
Abstract
This study is on the effect of new product development as a strategy for corporate growth in Unilever Lim...
EFFECT OF THE NEW PUBLIC PROCUREMENT ACT ON GOVERNMENT PURCHASE IN NIGERIA
ABSTRACT
This study on the effect of the New Procurement focused on Imo State Ministry of Health Owerri in Imo State. Th...
FRAUDS AND FORGERIES IN THE NIGERIAN BANKING INDUSTRY
ABSTRACT
This study examines the impact of frauds and forgeries on the banking industry in Nigeria. One...
ROLE OF PUBLIC RELATIONS IN GENDER CONFLICT RESOLUTION
ABSTRACT
This study is on the Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc...
BANKING DISTRESS IN NIGERIA CAUSES AND IMPLICATIONS
ABSTRACT
Is a condition when the Banking system as a whole has negative capital and current profit are...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED FINANCIAL MANAGEMENT SYSTEM FOR PUBLIC INSTITUTIONS (A CASE STUDY OF UNTH, ENUGU)
ABSTRACT
The proper management and utilization of financial resou...
IMPACT OF CAPITAL BUDGETING ON INVESTMENT DECISIONS
IMPACT OF CAPITAL BUDGETING ON INVESTMENT DECISIONS
This study aims to: (1) assess the role of capital budgeting in maki...
