THE IMPACT OF CUSTOMER VALUE PROPOSITION ON BUSINESS STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF CUSTOMER VALUE PROPOSITION ON BUSINESS STRATEGIES
This study aimed to determine the impact of customer value proposition (CVP) on business strategies, with objectives to evaluate how CVP influences strategic planning, assess its effect on competitive positioning, and analyze its role in driving customer loyalty. A survey research design was employed to gather comprehensive data from a broad sample, providing robust insights. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the retail industry in Lagos. The reliability coefficient score for the survey was 0.87, indicating high reliability. Findings indicated that a strong CVP significantly enhances strategic planning, competitive positioning, and customer loyalty. Recommendations include developing clear and compelling CVPs and integrating them into business strategies to drive competitive advantage and customer loyalty.
Related Project Materials
DEED OF ASSIGNMENT AS A MEANS OF TRANSFER OF REAL PROPERTY IN NIGERIA, ISSUES, CHALLENGES AND PROSPECTS
ABSTRACT
Acquisition of real property in Nigeria is a right enshrined under the constitution of Nigeria 1999 (as amended). Transaction in...
THE IMPACT OF AGRICULTURAL DEVELOPMENT PROGRAMMES ON THE ECONOMY
Background of the Study
Agriculture is the foundation and bedrock upon which the development of stable...
AN EVALUATION OF MARKETING OF TERM ASSURANCE IN NIGERIA
ABSTRACT
A close look at the Nigeria insurance market indicate that the sale and purchase of term, assu...
ASSESSING THE ROLE OF MUSIC THERAPY IN EARLY CHILDHOOD EDUCATION
ABSTRACT: Assessing the role of music therapy in early childhood education is c...
IMPACT OF CHRISTIAN RELIGION ON CULTURE
-
-
Background of the study
-
In this paper, Christ...
THE IMPACT OF CHRISTIAN RELIGIOUS STUDIES ON THE MORALS OF SECONDARY SCHOOL STUDENTS IN NIGERIA
Abstract
This research discusses the impact of Christian religious studies on the morals of secondary school students in...
VIOLENCE PORTRAYAL IN HOLLYWOOD AND IMPLICATIONS FOR YOUTHS‟ MORAL DEVELOPMENT: A READING OF “THE HOSTEL” AND “THE LAST HOUSE ON THE LEFT”
ABSTRACT
The media plays a very powerful and influential role in the lives of youths anywhere in the world and it is sometimes referred t...
HOSTEL SANITATION PRACTICES AND ITS EFFECT ON STUDENT’S HEALTH
Abstract
In every human environment, students’ health has been the major contributory factor to their academic per...
IMPACT OF POOR FUNDING OF NIGERIA LIBRARY ON THE LITERACY LEVEL OF NIGERIANS
ABSTRACT
This study was designed to look at the effect of poor funding of public libraries in Nigeria o...
TERRORISM AND ITS IMPLICATION ON GLOBAL SECURITY IN THE 21ST CENTURY
ABSTRACT
The research presented in this work highlights a complex and rapidly changing set of dynamics...
