THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS PERFORMANCE
This study aimed to examine the impact of customer relationship management (CRM) on business performance, with objectives to evaluate how CRM systems enhance customer satisfaction, assess their effect on customer retention, and analyze their role in driving sales growth. A survey research design was employed to gather data from a wide sample, providing detailed insights. Taro Yamane’s formula was used to determine a sample size of 350 respondents from the financial services sector in Lagos. The reliability coefficient score for the survey was 0.88, indicating strong reliability. The study found that effective CRM systems significantly enhance customer satisfaction, retention, and sales growth. Recommendations include investing in advanced CRM solutions and continuously optimizing CRM practices to drive business performance and customer loyalty.
Related Project Materials
HEPATOPROTECTIVE AND WOUND HEALING PROPERTIES OF METHANOLIC STEM BARK EXTRACT OF FICUS PLATYPHYLLA Del. Holl (MORACEA)
ABSTRACT
Ficus platyphylla (Fp) is a medicinal plant that is widely used in Northern part of Nigeria for the management of skin problems...
THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE
Abstract
This study examines the impact of human resource management on organizational performance. Generally, this stu...
THE EFFECT OF CORPORATE GOVERNANCE ON ORGANIZATION PERFORMANCE IN NIGERIA
ABSTRACT
The main aim of this study is to examine the effect of corporate governance on organizational...
GOVERNMENT EXPENDITURE AND ECONOMIC GROWTH IN NIGERIA: A DISAGGREGATED ANALYSIS
BACKGROUND OF THE STUDY
The relationship between government expenditure and economic growth has continu...
THE IMPACT OF SUPPLY CHAIN MANAGEMENT ON BUSINESS PERFORMANCE
This research explores the impact of supply chain management (SCM) on business performance. Objectives are: (1) to assess the effectiveness of SCM...
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN RISK MANAGEMENT
ABSTRACT: THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN RISK MANAGEMENT
This study explores the critical role governmental accountants play in...
AN EVALUATION OF THE ROLE OF NIMASA IN THE MARITIME INDUSTRY
BACKGROUND OF THE STUDY
Most recently, in a number of nations, efforts have been made to achieve greate...
THE IMPACT OF COST ACCOUNTING FOR FINANCIAL SERVICES AND BANKING
Abstract: THE IMPACT OF COST ACCOUNTING FOR FINANCIAL SERVICES AND BANKING
This study examines the impact of cost accounting on financial...
PARENTAL STATUS AND STUDENT ACADEMIC PERFORMANCE
ABSTRACT
This study was undertaken to investigate the influence of parental status on academic performance of stu...
COMBATING CORRUPTION IN NIGERIA: A CASE STUDY OF THE ECONOMIC AND FINANCIAL CRIMES COMMISSION (EFCC)
ABSTRACT
Writing on a project topic like ‘combating corruption in Nigeria; case study of the EFCC has presented nu...
