THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
This study aimed to determine the impact of personalized marketing on customer satisfaction, with objectives to evaluate how personalization influences customer perceptions, assess its effect on purchasing decisions, and examine its role in building customer loyalty. A survey research design was justified for its ability to gather data from a large and diverse sample, providing robust findings. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the fashion retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that personalized marketing significantly enhances customer satisfaction, influences purchasing decisions, and builds customer loyalty. Recommendations include adopting personalized marketing strategies to meet customer needs, enhance satisfaction, and drive repeat business.
STATEMENT OF THE PROBLEM
Managing and formulating policies have been a serious problem of government ow...
ABSTRACT: This study explores innovations in promoting sustainability practices within vocational sectors, aiming to enhance environmental ste...
ABSTRACT
This project is aimed at designing an Online Tourism Management System (Case Study of Niger St...
THE EFFECT OF GLOBALIZATION ON GOVERNMENTAL ACCOUNTING STANDARDS
Abstract
This research examines the effect of globalization on...
ABSTRACT
This Fitness App is designed to help people improve their fitness using an app. This app has some basic functionality including...
ABSTRACT
This Research Work focused on the tense errors in the English essays of Secondary Schools Students. The researc...
Abstract: Socio-cultural factors significantly influence vocational career choices, shaping...
EXCERPT FROM THE STUDY
The study sought to determine the effect of earnings management on financial performance of selected commercial ba...
BACKGROUND OF THE STUDY
According to Onyehalu (1986), the family is the adolescent model. The so...
ABSTRACT
The study was carried out to determine the effectiveness of demonstration and discovery teaching methods in agricultural educati...