THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
This study aimed to determine the impact of personalized marketing on customer satisfaction, with objectives to evaluate how personalization influences customer perceptions, assess its effect on purchasing decisions, and examine its role in building customer loyalty. A survey research design was justified for its ability to gather data from a large and diverse sample, providing robust findings. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the fashion retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that personalized marketing significantly enhances customer satisfaction, influences purchasing decisions, and builds customer loyalty. Recommendations include adopting personalized marketing strategies to meet customer needs, enhance satisfaction, and drive repeat business.
Related Project Materials
INFLUENCE OF NIGERIAN TELEVISION AUTHORITY (N.T.A.) ENUGU IN IMPROVING RURAL HEALTH CARE SERVICES
ABSTRACT
This study examines the influence of N.T.A Enugu in improving rural health care services in Ug...
EFFECT OF AUTOMATED CLEARING SYSTEM ON BANK PERFORMANCE IN BANKING
GENERAL DESCRIPTION OF THE STUDY
The cheque clearing system is the means whereby bank exchange cheque d...
THE INFLUENCE OF SUPPLY CHAIN TECHNOLOGY ON LOGISTICS EFFICIENCY
Abstract: THE INFLUENCE OF SUPPLY CHAIN TECHNOLOGY ON LOGISTICS EFFICIENCY
The objective of this research is to examine the influence of...
INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sal...
DESIGN AND IMPLEMENTATION OF COMPUTER BASED SCHEDULING SYSTEM FOR A TRANSPORT COMPANY
CHAPTER ONE
INTRODUCTION
STATEMENT OF PROBLEM
A scheduling situat...
IMPACT OF LABORATORY WORK IN PHYSICS ON THE ACADEMIC PERFORMANCE OF STUDENTS. A CASE STUDY OF SELECTED SECONDARY SCHOOL IN MORO LGA OF KWARA STATE
Background of the Study
As of right now, we live in a society that is dominated by science and technology, and as a resu...
AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
ABSTRACT
The main focus of this study is to examine the implication of twitter ban on digital marketing...
CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE AND FINANCIAL PERFORMANCE OF SELECTED QUOTED FIRMS IN NIGERIA
ABSTRACT
This research examined the effect of corporate social responsibility disclosure on financial performance using selected listed f...
IMPACT OF BUDGET REFORMS ON BUDGET IMPLEMENTATION IN NIGERIA
ABSTRACT
In Nigeria, budget implementation has been a major issue of concern. Issue of poor implementation has constrain...
AN EVALUATION OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) AND ITS USAGE IN AGRICULTURAL INFORMATION DISSEMINATION AMONG FARMERS
BACKGROUND OF THE STUDY
Information has shown to be the most basic factor in all aspec...
