THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
This study aimed to determine the impact of personalized marketing on customer satisfaction, with objectives to evaluate how personalization influences customer perceptions, assess its effect on purchasing decisions, and examine its role in building customer loyalty. A survey research design was justified for its ability to gather data from a large and diverse sample, providing robust findings. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the fashion retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that personalized marketing significantly enhances customer satisfaction, influences purchasing decisions, and builds customer loyalty. Recommendations include adopting personalized marketing strategies to meet customer needs, enhance satisfaction, and drive repeat business.
Related Project Materials
THE IMPACT OF WOMEN JOURNALIST ON NIGERIAN BROADCAST MEDIA
Abstract
Traditionally, women have been involved in different trade and profession from time immemorial. For journalism...
THE ROLE OF PUBLIC ACCOUNTANTS IN RISK ASSESSMENT AND MANAGEMENT
THE ROLE OF PUBLIC ACCOUNTANTS IN RISK ASSESSMENT AND MANAGEMENT
The objectives of this study are to: 1) Evaluate the role of public acco...
DESIGN AND IMPLEMENTATION OF A TRANSPORT SYSTEM USING SEARCH ALGORITHM
ABSTRACT
Transportation is a bas...
RELATIONSHIP BETWEEN DRUG ABUSE AND THE TONE OF DISCIPLINE IN AMAIGBO
ABSTRACT
This project work focused on the Relationship between drug abuse and the tone of discipline in...
THE ROLE OF NON-GOVERNMENTAL ORGANIZATIONS IN THE DEVELOPMENT OF RURAL AREAS
INTRODUCTION
Over the years, successive Non-Governmental Organization Agencies in Nigeria have demonstrated appreciable...
AWARENESS OF THE USE OF ENVIRONMENTAL MANAGEMENT IN THE CONTROL AND PREVENTION OF MALARIA
Background To the study
The vast majority of malaria deaths occur in Africa, south of the Sahara, where...
ASSESSMENT OF INFORMATION MANAGEMENT IN PRIMARY AND SECONDARY SCHOOLS IN AHMADU BELLO UNIVERSITY, ZARIA
ABSTRACT
This research was carried out to assess Information Management in Primary and Secondary Schools in Ahmadu Bello University, Zari...
EVALUATION OF THE EFFECTS OF LABORATORY AND DISCUSSION METHODS ON PERFORMANCE AND RETENTION OF CHEMISTRY STUDENTS IN SECONDARY SCHOOLS
Background to the Study
Chemistry is a science based discipline offered in the SeniorSecondary School Level of Education...
ASSESSMENT OF THE PERCEIVED BENEFITS OF EXERCISE AMONG PREGNANT MOTHER IN TORO TOWN OF TORO LGA OF BAUCHI STATE
ABSTRACT
The main focus of this study was the assessement of perceived benefits of exercise among pregn...
THE INFLUENCE OF STRATEGIC HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE
Abstract:
The objectives of this research are to (1) explore the impact of strategic human resource manage...
