THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
This study explored the role of customer segmentation in meeting customer expectations, with objectives to identify how segmentation improves customer targeting, assess its impact on personalized marketing efforts, and evaluate its effectiveness in enhancing customer satisfaction. A survey research design was employed to gather data from a broad sample, providing detailed insights into customer segmentation practices. Using Taro Yamane’s formula, a sample size of 340 respondents was selected from the banking industry in Lagos. The reliability coefficient score for the survey was 0.88, indicating strong reliability. Findings indicated that effective customer segmentation significantly improves targeting, personalization, and customer satisfaction. Recommendations include adopting advanced segmentation techniques and leveraging data analytics to meet customer expectations and enhance marketing effectiveness.
Related Project Materials
AN EXAMINATION ON THE CAUSES OF EMPLOYEE DISENGAGEMENT
BACKGROUND OF THE STUDY
Employee disengagement is one very serious unnerving issue that results in anxi...
INVESTIGATION OF INSTRUCTIONAL MATERIALS AND INFLUENCE ON STUDENT’S PERFORMANCE IN ENGLISH LANGUAGE
Background of the study
Notably, the English language was launched into many nations, among other things, through coloni...
AN ASSESSMENT OF EMPLOYEE PERFORMANCE AND GRIEVANCE HANDLING PROCEDURES (A CASE STUDY OF JAYEE UNIVERSITY COLLEGE)
BACKGROUND OF THE STUDY
Human resources, non-human resources, and time are the three most important thi...
THE ROLE OF TWITTER AS A TOOL FOR POLITICAL EDUCATION A STUDY OF THE END SARS PROTEST
ABSTRACT
This study was carried out to examine the role of twitter as a tool for political education. This study was mot...
ESSAYS EXAMINING ROLE- BASED BEHAVIORS
ABSTRACT
My research examines role-based behavior in consumption contexts, with a particular focus on integrating contemporary social-rol...
ANTIDIARRHOEAL AND TOXICITY STUDIES ON METHANOL LEAF EXTRACT OF COMBRETUM HYPOPILINUM DIELS (COMBRETACEAE) IN MICE AND RATS
ABSTRACT
The plant Combretum hypopilinum has been used in traditional medicine to treat diarrhoea and other gastrointestinal diseases. Th...
CAUSES AND EFFECT OF ALCOHOLISM AMONG YOUTHS
ABSTRACT
Alcoholism has been identified as a common practice among youths it in Chukun Local Gover...
AN APPRAISAL OF THE LEGAL FRAMEWORK FOR COMBATING TERRORISM IN NIGERIA
ABSTRACT
Terrorism has been a scourge both to the government and the people of Nigeria. The human and material loss recorded in recent pa...
FINANCING OF REAL ESTATE IN NIGERIA (A CASE STUDY OF EBEANO HOUSING ESTATE ENUGU)
ABSTRACT
For sometimes now, it has been observed that some people dwell in tents while others live in thatched mud house...
THE EFFECT OF HOSPITALITY AND TOURISM INDUSTRY ON EMPLOYMENT RATE
Abstract
The study aimed at assessing the effect of hospitality and tourism industry on employment rate. The population...
