THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and assess its role in enhancing business performance. A survey research design was justified for its ability to capture comprehensive data from a large sample, ensuring robust findings. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the hospitality industry in Port Harcourt. The reliability coefficient score for the survey was 0.90, indicating high reliability. The study found that effective CEM significantly enhances customer satisfaction, loyalty, and overall business performance. Recommendations include implementing comprehensive CEM strategies and continuously monitoring customer experiences to drive business success and customer retention.
Abstract: This study examines the impact of early childhood education (ECE) on parenting styles and practice...
BACKGROUND TO THE STUDY
Labour is one of the vital resources required for high level productivity at bo...
ABSTRACT: This study examines the impact of globalization on vocational career pathways, focusing on how global trends influence vocational ed...
ABSTRACT
This study examined the effects of simulation model on students‟ academic Performance, attitude and retention in qualitative ana...
Abstract: Promoting inclusivity in technical education for individuals with disabilities is...
Abstract:
The objectives of this research are to (1) assess the impact of strategic knowledge management o...
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND OF STUDY Cassava is a primary food crop that is produced mostly in the southern portion of Nigeria, as well a...
Abstract Airline booking and ticketing in a commercial airline company is a project work aimed at creating a system that will enable...
Abstract This research examined N-power programme as a veritable tool for youth empowerment in Nigeria. As the nat...
ANALYSIS ON CASSAVA PROCESSING AND PRODUCTION: CHALLENGES AND PROSPECT
DESIGN AND IMPLEMENTATION OF AIRLINE BOOKING SYSTEM ( A CASE STUDY OF AIRPEACE AIRLINES NIG LTD)
IMPACT OF NPOWER PROGRAMME ON YOUTH EMPOERMENT IN NIGERIA