0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS

This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and assess its role in enhancing business performance. A survey research design was justified for its ability to capture comprehensive data from a large sample, ensuring robust findings. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the hospitality industry in Port Harcourt. The reliability coefficient score for the survey was 0.90, indicating high reliability. The study found that effective CEM significantly enhances customer satisfaction, loyalty, and overall business performance. Recommendations include implementing comprehensive CEM strategies and continuously monitoring customer experiences to drive business success and customer retention.





Related Project Materials

THE IMPACT OF EARLY CHILDHOOD EDUCATION ON PARENTING STYLES AND PRACTICES

Abstract: This study examines the impact of early childhood education (ECE) on parenting styles and practice...

Read more
OCCUPATIONAL HEALTH AND SAFETY AS DETERMINANTS OF EMPLOYEE’S PRODUCTIVITY

BACKGROUND TO THE STUDY

Labour is one of the vital resources required for high level productivity at bo...

Read more
THE IMPACT OF GLOBALIZATION ON VOCATIONAL CAREER PATHWAYS

ABSTRACT: This study examines the impact of globalization on vocational career pathways, focusing on how global trends influence vocational ed...

Read more
EFFECT OF SIMULATION MODEL ON ATTITUDE, RETENTION AND PERFORMANCE IN QUALITATIVE ANALYSIS AMONG SECONDARY SCHOOL CHEMISTRY STUDENTS, ZARIA – NIGERIA

ABSTRACT

This study examined the effects of simulation model on students‟ academic Performance, attitude and retention in qualitative ana...

Read more
PROMOTING INCLUSIVITY IN TECHNICAL EDUCATION FOR INDIVIDUALS WITH DISABILITIES

Abstract: Promoting inclusivity in technical education for individuals with disabilities is...

Read more
THE INFLUENCE OF STRATEGIC KNOWLEDGE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE

Abstract:
The objectives of this research are to (1) assess the impact of strategic knowledge management o...

Read more
STUDYING THE HEALTH EFFECT OF OCCUPATIONAL EXPOSURES TO HAZARDOUS SUBSTANCE OF FARMING INDUSTRIES A CASE STUDY IN GIADE LOCAL GOVERNMENT AREA OF BAUCHI STATE

CHAPTER ONE

INTRODUCTION

1.1

ANALYSIS ON CASSAVA PROCESSING AND PRODUCTION: CHALLENGES AND PROSPECT

BACKGROUND OF STUDY

Cassava is a primary food crop that is produced mostly in the southern portion of Nigeria, as well a...

Read more
DESIGN AND IMPLEMENTATION OF AIRLINE BOOKING SYSTEM ( A CASE STUDY OF AIRPEACE AIRLINES NIG LTD)

Abstract

Airline booking and ticketing in a commercial airline company is a project work aimed at creating a system that will enable...

Read more
IMPACT OF NPOWER PROGRAMME ON YOUTH EMPOERMENT IN NIGERIA

 Abstract

This research examined N-power programme as a veritable tool for youth empowerment in Nigeria. As the nat...

Read more
Share this page with your friends




whatsapp