THE INFLUENCE OF MARKET RESEARCH ON IDENTIFYING CUSTOMER NEEDS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF MARKET RESEARCH ON IDENTIFYING CUSTOMER NEEDS
This study explored the influence of market research on identifying customer needs, with objectives to evaluate the role of market research in uncovering customer preferences, assess its impact on product development, and determine its effectiveness in predicting market trends. A survey design was employed to gather comprehensive data from a broad sample, providing a clear picture of market research's effectiveness. Using Taro Yamane’s formula, a sample size of 370 respondents was derived from the pharmaceutical industry in Kano. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that market research is pivotal in accurately identifying customer needs, guiding product development, and predicting market trends. Recommendations include investing in robust market research practices to ensure that customer needs are thoroughly understood and met, driving innovation and competitive advantage.
Related Project Materials
DESIGN AND IMPLEMENTATION OF AN INVENTORY MANAGEMENT SYSTEM FOR WALID HALAL SPICES
ABSTRACT
This thesis portrays the Inventory Management System adequately to decide the possibility and convenience of a completed system....
THE ROLE OF RADIO IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN LAGOS STATE
Background of the study
Radio, according to Kombo (2015), is a crucial driver for social transformatio...
EFFECTS OF GLOBALISATION ON HR PRACTICE IN NIGERIA
ABSTRACT
The purpose of this research work on the effects of globalization on human resources prac...
EFFECT OF MOISTURE CONTENT LEVELS ON SOME ENGINEERING PROPERTIES OF LOCUST BEAN (Parkia biglobosa) SEEDS
ABSTRACT
Locust bean (Parkia biglobosa) seed is a source of a nutritious and medicinal food condiment consumed in Nigeria. The drudgery a...
THE ROLE OF RE-ENFORCEMENT ON THE PERFORMANCE OF STUDENTS
Background to the study
In the field of behavioral psychology, reinforcement refers to the application...
PRISON MANAGEMENT SYSTEM
ABSTRACT
Prison data Management in Nigeria has been a dismissed region with the manual system still set up. Inmates'...
STRATEGIES FOR GENERATING REVENUE FOR PUBLIC LIBRARIES IN NIGERIA (A CASE STUDY OF IBOM E-LIBRARY, UYO)
ABSTRACT
A library is an organized collection of sources of information and similar resources, made accessible to a defi...
INFORMATION AND COMMUNICATION TECHNOLOGY AS A TOOL FOR CREATING JOB OPPORTUNITIES IN NIGERIA
ABSTRACT
Information and Communication Technology (ICT) has become a major tool for gaining competitive advantage in the...
THE IMPORTANCE OF COMMUNITY OF INQUIRY PHILOSOPHY FOR CHILDREN SYSTEM OF EDUCATION IN OUR SCHOOLS
ABSTRACT
The Important of Community of Inquiry Philosophy for children system of education (COPI4C) in...
IMPACT OF SOCIAL ENVIRONMENT ON STUDENTS ACADEMIC PERFORMANCE IN SECONDARY SCHOOLS
Abstract
The study was carried out on the impact of Social Environment on students academic performance in Secondary Sch...
