0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY

This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on brand advocacy, and determine how satisfaction affects customer retention rates. A survey design was selected to collect data from a wide sample of consumers, providing robust and generalizable findings. Taro Yamane’s formula was used to derive a sample size of 400 respondents from the fast-moving consumer goods (FMCG) industry in Abuja. The reliability coefficient score for the survey was 0.91, indicating excellent reliability. The findings showed a strong positive correlation between customer satisfaction and brand loyalty, with satisfied customers more likely to repurchase, recommend the brand, and remain loyal. Recommendations include prioritizing customer satisfaction initiatives and continuously monitoring satisfaction levels to strengthen brand loyalty and drive long-term business success.





Related Project Materials

THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION. (CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE)

Background of the study

Public Relation is the art and social science of analyzing trends predicting th...

Read more
INNOVATIONS IN VOCATIONAL TRAINING FOR EMERGING TECHNOLOGIES (E.G., AI, IOT)

Abstract: Innovations in vocational training for emerging technologies such as AI and IoT a...

Read more
BRAND IDENTITY AND MARKETING PERFORMANCE OF BEVERAGES FIRMS IN NIGERIA

EXCERPT FROM THE STUDY

Brands today play a number of important roles that improve consumers’ lives and enhance the financial value...

Read more
AN EVALUATION OF DECORATED TRADITIONAL CLOTH USED IN TIV CULTURAL ACTIVITIES IN BENUE STATE, NIGERIA

EXCERPT FROM THE STUDY

  1. the educational value of the decorated Tiv traditional cloth ...

    Read more
    THE EFFECTIVENESS OF PLAY THERAPY INTERVENTIONS IN SUPPORTING SOCIO-EMOTIONAL DEVELOPMENT AND BEHAVIORAL WELL-BEING AMONG YOUNG CHILDREN IN NIGERIAN EARLY CHILDHOOD EDUCATION (ECE) SETTINGS

    Abstract: This research evaluates the effectiveness of play therapy interventions in supporting socio-emotio...

    Read more
    LEARNING ENVIRONMENT AND STUDENTS' ACADEMIC PERFORMANCE IN PUBLIC SCHOOLS

    ABSTRACT

    This research work centered on the influence of learning environment on the academic performance of students in...

    Read more
    CAUSES AND EFFECTS OF MALNUTRITION IN CHILDREN IN OVIA NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE

    ABSTRACT

    The study investigated the causes and effects of malnutrition in children in Ovia North East L...

    Read more
    A STUDY ON THE EFFECT OF RAMAN PUMP ON SIGNAL TRANSMISSION OVER FIBER OPTICS CABLE

    ABSTRACT

    Signal fading and attenuation are key issues in optical transmission over long distances (usually >100km). For example, a tra...

    Read more
    THE IMPACT OF COVID-19 ON VOCATIONAL EDUCATION DELIVERY

    Abstract: This research explores the impact of the COVID-19 pandemic on vocational educatio...

    Read more
    IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

    ABSTRACT:- This study is a research of the impact of sales promotion on consumer brand loyalty a study of co...

    Read more
    Share this page with your friends




whatsapp