0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE

This study aimed to determine the impact of customer needs assessment on business performance by focusing on three main objectives: evaluating how customer needs assessments influence strategic business decisions, examining the relationship between understanding customer needs and operational efficiency, and assessing the effect of accurately identifying customer needs on overall financial performance. A survey research design was employed, justifying its appropriateness due to its ability to gather data from a broad sample, ensuring comprehensive insights into the perceptions and experiences of the target population. Using Taro Yamane's formula for sample size determination, a sample of 385 respondents was derived from a population of employees in the consumer electronics sector of a major global company headquartered in Lagos. The reliability coefficient score of the survey instrument was 0.89, indicating high reliability. Findings revealed that thorough customer needs assessment significantly enhances strategic alignment, improves operational processes, and boosts financial outcomes. It was recommended that businesses invest in robust customer needs assessment frameworks to drive performance, ensuring sustained competitive advantage and customer satisfaction.





Related Project Materials

LOCAL CONTENT IN THE OIL AND GAS INDUSTRY OF NIGERIA: CHALLENGES, PROSPECTS AND THE WAY FORWARD

ABSTRACT

In the past, the major players in the oil and gas industry in Nigeria were the international oil companies (IOC...

Read more
ASSESSING THE ROLE OF EARLY CHILDHOOD EDUCATION IN SUPPORTING LGBTQ+ INCLUSIVITY

 ABSTRACT: Assessing the role of early childhood education in support...

Read more
AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES

EXCERPT FROM THE STUDY

From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal...

Read more
THE ROLE OF MULTITASKING IN ADMINISTRATIVE ROLES

THE ROLE OF MULTITASKING IN ADMINISTRATIVE ROLES

Abstract: The objective of this study...

Read more
IMPACT OF TAXATION ON LARGE SCALE BUSINESSES

EXCERPT FROM THE STUDY

taxation policy plays a role in the industrial sector's difficulties because, in addition to...

Read more
THE EFFECT OF COVID-19 PANDEMIC ON MARRIAGE SUSTAINABILITY IN KWARA STATE

ABSTRACT

The purpose of this study is to examine the effect of covid-19 on marriage sustainability using selected famili...

Read more
DESIGN AND DEVELOPMENT OF INTERNET SECURITY PACKAGE

BACKGROUND OF THE STUDY

Academic advising or counseling is said to be key to student success and academic achievements....

Read more
ANALYSIS OF FACTORS RESPONSIBLE FOR LOW PRODUCTIVITY IN THE CIVIL SERVICE

ABSTRACT

This study was carried out on the factors responsible for low productivity in the civil service using Enugu Sta...

Read more
THE INFLUENCE OF JOB SECURITY ON EMPLOYEE MOTIVATION

Abstract: THE INFLUENCE OF JOB SECURITY ON EMPLOYEE MOTIVATION

Objective: This study...

Read more
AN EXEGETICAL ANALYSIS OF THE PARABLE OF THE RICH MAN AND LAZARUS (LUKE 16-19-31) IN THE NIGERIAN CONTEXT

Background to the Study

Poverty with its concomitant effects of alienation, marginalization and dependency poses serious...

Read more
Share this page with your friends




whatsapp