THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and assess its role in enhancing business performance. A survey research design was justified for its ability to capture comprehensive data from a large sample, ensuring robust findings. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the hospitality industry in Port Harcourt. The reliability coefficient score for the survey was 0.90, indicating high reliability. The study found that effective CEM significantly enhances customer satisfaction, loyalty, and overall business performance. Recommendations include implementing comprehensive CEM strategies and continuously monitoring customer experiences to drive business success and customer retention.
ABSTRACT
This project work was undertaken to survey the influence of socio-economic background in the a...
INTRODUCTION
Many specialists from the construction and furnishing industries have defined the term refurbishment in var...
BACKGROUND OF STUDY
Medical diagnosis, (often simply termed diagnosis) refers both to the process of attempting to determine or identifyi...
Excerpt from the Study
The two-row engine propelled ridge seed planter was developed and evaluated for performance in co...
ABSTRACT
This study was carried out to examine agriculture with special reference to Enugu North local...
ABSTRACT
This research work was conducted to examine the Respondents’ responses on the assessment...
ABSTRACT: Assessing the impact of early childhood education on refug...
STATEMENT OF PROBLEMS
The principles and Effect for selling land is what this study deals with the transfer of interest...
ABSTRACT
This study was carried out to examine organizational learning and employee performance of sele...
ABSTRACT: This study examines the impact of early childhood education (ECE...