THE INFLUENCE OF MARKET RESEARCH ON IDENTIFYING CUSTOMER NEEDS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF MARKET RESEARCH ON IDENTIFYING CUSTOMER NEEDS
This study explored the influence of market research on identifying customer needs, with objectives to evaluate the role of market research in uncovering customer preferences, assess its impact on product development, and determine its effectiveness in predicting market trends. A survey design was employed to gather comprehensive data from a broad sample, providing a clear picture of market research's effectiveness. Using Taro Yamane’s formula, a sample size of 370 respondents was derived from the pharmaceutical industry in Kano. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that market research is pivotal in accurately identifying customer needs, guiding product development, and predicting market trends. Recommendations include investing in robust market research practices to ensure that customer needs are thoroughly understood and met, driving innovation and competitive advantage.
Related Project Materials
FEDERAL CHARACTER PRINCIPLES AND THE CHALLENGES OF SOCIAL JUSTICE AND NATIONAL INTEGRATION IN NIGERIA
Background of the Study
Federal character principles or quota system of representation became an issue and as a part of...
SURVEY OF THE EFFECTS OF TRAINING AND DEVELOPMENT ON THE PRODUCTIVITY OF SECRETARIAL STAFF AT UNION BANK OF NIGERIA PLC
ABSTRACT
One of the main ways organizations invest in the work force for greater returns today and even future is throug...
AN INVESTIGATION INTO ACCOUNTING POLICIES OF BANKS
BACKGROUND OF THE STUDY
Since the beginning of corporate form of business entity in Nigeria, the banking sector has been...
THE EFFECT OF DRUG ABUSE ON THE YOUTH IN JOS SOUTH LOCAL GOVERNMENT AREA OF PLATEAU STATE NIGERIA
ABSTRACT
In totality, the aim of this topic “the effects of drug abuse on the youth” i...
CO-OPERATIVE EDUCATION AND TRAINING IN TERTIARY INSTITUTIONS IN NIGERIA
EXCERPT FROM THE STUDY
Education is very important among all of us, the fact which is commonly nothing to deny among any...
ASSESSMENT OF FACTORS AFFECTING COST PERFORMANCE CONSTRUCTION PROJECT IN NIGERIA
Abstract
Maintaining steady cost projection on construction projects had been until recently an issue of serious concern...
ASSESSMENT OF RATIONAL USE OF ANTIRETROVIRAL DRUGS IN HEALTH INSTITUTIONS IN NIGERIA
ABSTRACT
With the national prevalence of 5.0% in Nigeria, HIV infections have become one of the most dreadly medical challenges. Availabi...
PSYCHOLOGICAL EFFECTS OF RELIGIOUS TROLLING ON STUDENTS' WELL-BEING ON SOCIAL MEDIA: A CASE STUDY OF NASARAWA STATE UNIVERSITY KEFFI
CHAPTER ONE
INTRODUCTION
...
EXPLORING THE BENEFITS OF EARLY CHILDHOOD GARDENING PROGRAMS ON ENVIRONMENTAL AWARENESS
ABSTRACT: This research explored the benefits of early childhood gardening prog...
TECHNIQUES FOR ASSESSING DURABILITY OF SMALL SCALE BUSINESS OPPORTUNITIES IN NIGERIA
ABSTRACT
This research identified the techniques for assessing durability of small scale business opportunities in Niger...
