THE INFLUENCE OF MARKET RESEARCH ON IDENTIFYING CUSTOMER NEEDS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF MARKET RESEARCH ON IDENTIFYING CUSTOMER NEEDS
This study explored the influence of market research on identifying customer needs, with objectives to evaluate the role of market research in uncovering customer preferences, assess its impact on product development, and determine its effectiveness in predicting market trends. A survey design was employed to gather comprehensive data from a broad sample, providing a clear picture of market research's effectiveness. Using Taro Yamane’s formula, a sample size of 370 respondents was derived from the pharmaceutical industry in Kano. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that market research is pivotal in accurately identifying customer needs, guiding product development, and predicting market trends. Recommendations include investing in robust market research practices to ensure that customer needs are thoroughly understood and met, driving innovation and competitive advantage.
Related Project Materials
ROLE OF COMMUNITY BASED ORGANIZATIONS IN THE DEVELOPMENT OF RURAL COMMUNITIES
ABSTRACT
The purpose of this study was to establish the influence of CBOs particular influence on the development of th...
THE IMPACT OF LIFELONG LEARNING POLICIES ON VOCATIONAL WORKFORCE READINESS
ABSTRACT: The Impact of Lifelong Learning Policies on Vocational Workforce Readiness examines how policies promoting continuous learning influence...
THE INFLUENCE OF MOTIVATION ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SELECTED SECONDARY SCHOOL
ABSTRACT
The study attempts to investigate the influence of motivation on the academic performance of students in select...
THE EFFECT OF TAXATION OF EMPLOYEE BENEFITS AND COMPENSATION
Abstract: THE EFFECT OF TAXATION OF EMPLOYEE BENEFITS AND COMPENSATION
This research investigates the effect of taxation on employee bene...
FACTORS INFLUENCING UTILIZATION OF PREVENTION OF MOTHER TO CHILD TRANSMISSION (PMTCT) SERVICES AMONG PREGNANT WOMEN
Background of the Study
The universality of harmful beliefs and subsequent negative attitudes towards t...
DEVELOPMENT OF DEFICIT IRRIGATION SCHEDULLING STRATEGIES FOR MAIZE CROP UNDER GRAVITY-DRIP IRRIGATION SYSTEM
Excerpt from the Study
The complexity of emitters in drip systems, makes it difficult to maintain precision during its p...
DESIGN STRATEGIES FOR INTEGRATION OF SOCIAL INTERACTION IN CIVIC CENTRES FOR MINNA, NIGER STATE, NIGERIA
ABSTARCT
Due to urbanization, civic centre has remained a subject of utmost importance because of its role in the city and human existenc...
ENVIRONMENTAL HYGIENE AND HEALTH STATUS OF TRADERS
ABSTRACT
This is a descriptive research study on Environmental Hygiene and Health Status of traders in Akpan Andem Marke...
THE EFFECT OF DRUG ABUSE ON THE YOUTH IN JOS SOUTH LOCAL GOVERNMENT AREA OF PLATEAU STATE NIGERIA
ABSTRACT
In totality, the aim of this topic “the effects of drug abuse on the youth” i...
STOCK MARKET AND ECONOMIC GROWTH IN WEST AFRICA: A COMPARATIVE STUDY OF COTE D’IVOIRE, GHANA AND NIGERIA
Background to the Study
All nations of the world strive to achieve sustainable economic growth on a long term basis. Thi...
