THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on brand advocacy, and determine how satisfaction affects customer retention rates. A survey design was selected to collect data from a wide sample of consumers, providing robust and generalizable findings. Taro Yamane’s formula was used to derive a sample size of 400 respondents from the fast-moving consumer goods (FMCG) industry in Abuja. The reliability coefficient score for the survey was 0.91, indicating excellent reliability. The findings showed a strong positive correlation between customer satisfaction and brand loyalty, with satisfied customers more likely to repurchase, recommend the brand, and remain loyal. Recommendations include prioritizing customer satisfaction initiatives and continuously monitoring satisfaction levels to strengthen brand loyalty and drive long-term business success.
ABSTRACT
This study was to assess the significance external auditor‟s in the examination of financial statement of first Bank of Nigeria...
ABSTRACT
Ciprofloxacin is a flouroquinololone antibiotic that is commonly prescribed empirically in Nigeria due to its broad spectrum of...
ABSTRACT
This study examined the impact of effective compensation on the employees performance. Total c...
Background to the Study
Globally, educational systems are under great pressure. It needs to adopt innovative methodolog...
ABSTRACT
The study investigated the Effects of field- trip on Academic Achievement in Biology among Secondary Scho...
ABSTRACT
The main purpose of this research work was to assess the effects of stress on the academic performance of stude...
ABSTRACT
Acid hydrolyzed starch produces microcrystalline starch (MCS) with improved functional properties in terms of flowability or com...
Abstract
Archbishop Joseph Abiodun Adetiloye from Odo-Owa in the present Ekiti State was the second Nigerian primate after the Most Rev....
ABSTRACT
The study examined the effect of leadership style on subordinates’ productivity; with pa...
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving...