THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE
This study aimed to determine the impact of customer needs assessment on business performance by focusing on three main objectives: evaluating how customer needs assessments influence strategic business decisions, examining the relationship between understanding customer needs and operational efficiency, and assessing the effect of accurately identifying customer needs on overall financial performance. A survey research design was employed, justifying its appropriateness due to its ability to gather data from a broad sample, ensuring comprehensive insights into the perceptions and experiences of the target population. Using Taro Yamane's formula for sample size determination, a sample of 385 respondents was derived from a population of employees in the consumer electronics sector of a major global company headquartered in Lagos. The reliability coefficient score of the survey instrument was 0.89, indicating high reliability. Findings revealed that thorough customer needs assessment significantly enhances strategic alignment, improves operational processes, and boosts financial outcomes. It was recommended that businesses invest in robust customer needs assessment frameworks to drive performance, ensuring sustained competitive advantage and customer satisfaction.
Related Project Materials
EVALUATION OF THE ROLE OF HEALTH EDUCATION IN THE PREVENTION AND CONTROL OF ENTERIC FEVER IN WAILO COMMUNITY OF GANJUWA LGA OF BAUCHI STATE
Background of the study
Enteric fever, a collective term encompassing both typhoid and paratyphoid feve...
INFLUENCE OF INFORMATION NEEDS AND INFORMATION SEEKING ATTITUDE OF STUDENTS IN PUBLIC LIBRARIES
Background of the study
The researcher probably wants to get started on this project by conducting a poll on how importa...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON LATER FINANCIAL LITERACY
ABSTRACT: This research investigated the impact of early childhood educat...
CAUSES AND EFFECT OF DOMESTIC VIOLENCE IN NIGERIA (A case study of Ajegunle Lagos)
Abstract
Domestic violence has caused so many issues in the life of many Nigerians; separating families and friends. Ni...
PERCEPTION OF MASS MEDIA AS TOOLS FOR SENSITIZING RURAL DWELLERS ABOUT INFECTIOUS EPIDEMIC A CASE STUDY OF CORONA VIRUS IN NIGERIA
ABSTRACT
This research work empirically explored the perception of mass media as tools for sensitizing rural...
THE ANALYSIS OF OIL PRICE SHOCK IN NIGERIA (1970-2014)
ABSTRACT
An increase or decrease in crude oil price can both be pain and gain to the Nigerian’s economy simultane...
FACTORS AFFECTING THE EFFICIENT MANAGEMENT OF STUDENTS’ ACADEMIC RECORDS
ABSTRACT
This study aimed at finding out the factors affecting the efficient management of students’ academic records. When school...
PERCEIVED GENDER COMPETENCE BY ATHLETES IN THE ADMINISTRATION OF SPORTS IN NIGERIAN UNIVERSITIES
ABSTRACT
This study investigated perceived gender competence by athletes in the administration of sports in Nigerian universities. This i...
EVALUATION OF THE PROCEDURE FOR RECRUITMENT, SELECTION, PLACEMENT AND PROMOTION OF STAFF IN THE MINISTRY OF EDUCATION IN NASARAWA STATE, NIGERIA
ABSTRACT
This study focused on Evaluation of the Procedure for Recruitment, Selection, Placement and Promotion of Staff in the Ministry o...
AN EVALUATION OF FADAMA III POLICY ON RURAL DEVELOPMENT IN ETHIOPE WEST LOCAL GOVERNMENT AREA OF DELTA STATE
ABSTRACT
The study examines, critically, policies and programs and their varying degrees of successes as it relates to description, expla...
