THE INFLUENCE OF BUSINESS ANALYTICS ON BUSINESS AGILITY
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Abstract: THE INFLUENCE OF BUSINESS ANALYTICS ON BUSINESS AGILITY
This study investigates the influence of business analytics on enhancing organizational agility and responsiveness to market dynamics within competitive environments. The objectives include assessing how analytics tools and techniques enable adaptive decision-making, resource allocation, and operational flexibility. A survey research design is adopted to gather quantitative data from 250 participants using the Taro Yamane formula to ensure a representative sample. The case study focuses on a technology startup in Owerri, Nigeria, known for its nimble operational strategies supported by analytics-driven insights. The reliability coefficient score, assessed through internal consistency checks, is 0.89, indicating strong reliability of the research findings. Findings suggest that business analytics empower organizations to anticipate market changes, optimize business processes, and capitalize on emerging opportunities by providing real-time data insights and predictive modeling capabilities. The study recommends that organizations foster a culture of innovation and continuous improvement, invest in scalable analytics platforms, and empower employees with data-driven decision-making skills to enhance business agility and achieve sustainable growth in dynamic business landscapes.
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