THE IMPACT OF BUSINESS ANALYTICS ON PRODUCT DEVELOPMENT
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract: THE IMPACT OF BUSINESS ANALYTICS ON PRODUCT DEVELOPMENT
This study investigates the impact of business analytics on enhancing product development processes and innovation within organizations. The objectives include assessing how analytics tools and techniques enable product ideation, market validation, and lifecycle management. A survey research design is adopted to collect quantitative data from 250 participants using the Taro Yamane formula to ensure a representative sample. The case study focuses on a consumer electronics company in Ogun, Nigeria, recognized for its data-driven approach to product innovation and market expansion. The reliability coefficient score, assessed through internal consistency measures, is 0.88, indicating strong reliability of the research findings. Findings suggest that business analytics facilitate informed decision-making throughout the product development lifecycle, from concept creation to commercialization, by providing insights into consumer preferences, competitive landscape, and technological trends. The study recommends that organizations leverage analytics to conduct market research, optimize product features based on customer feedback, and streamline collaboration between R&D, marketing, and sales teams to accelerate innovation and achieve market leadership in competitive industries.
Related Project Materials
DESIGN AND IMPLEMENTATION OF A WEB BASED SYSTEM THAT WILL LINK FARMERS TO BUYERS
INTRODUCTION
Agriculture sector in Nigeria is considered a major contributor to economic growth and dev...
IMPACT OF RAIL TRANSPORT DEVELOPMENT ON TOURISM PERFORMANCE IN NIGERIA
ABSTRACT
The use of railway transport system is becoming widespread in Nigeria with Government adopting new strategy and...
EFFECTS OF CO-ADMINISTRATION OF SITAGLIPTIN AND ETHANOL LEAF EXTRACT OF MORINGA OLEIFERA LAM. IN ALLOXAN-INDUCED DIABETES MELLITUS AND ITS CHRONIC COMPLICATIONS IN RATS
ABSTRACT
Incidence and prevalence of type 2 diabetes mellitus (T2DM), with its resultant complications continue to be on the increase. Th...
THE USE OF CUSTOMER INFORMATION FOR IMPROVED BUSINESS OPERATION
Abstract
Customer Information systems have become an integral part of every corporate organization, esp...
A SURVEY OF THE IMPACT OF WOMEN’S EDUCATIONAL STATUS ON CHILDREN UPBRINGING IN YALA LOCAL GOVERNMENT AREA OF CROSS RIVER STATE
ABSTRACT
This project was carried out to find out the impact of women educational status o...
PRELIMINARY PHYTOCHEMICAL SCREENING, QUALITY ASSESSMENT AND MINERAL CONTENT DETERMINATION OF SELECTED BRANDS OF GREEN TEA MARKETED IN NIGERIA
ABSTRACT
Green tea in its purest and most unadultered form has always influenced human health for generations. Though green tea is not of...
THE CAUSES AND EFFECT OF SMOKING ON THE ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
The purpose of this study was to find out the causes and effect of smoking on there academic p...
EVALUATION OF CASSAVA (Manihot esculenta Crantz) ROOT PRODUCTS AS REPLACEMENT FOR MAIZE (Zea mays Linn) IN PULLET AND LAYER PRODUCTION
ABSTRACT
Availability of dietary energy is a major problem in poultry in Nigeria. Maize, a conventional energy ingredient is expensive. C...
POST RETIREMENT LIFESTYLE OF SOME NIGERIANS AND THE COUNSELLING IMPLICATIONS
Abstract
post - retirement is a very important stage in human development. post - retirement is inevitable i...
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES)
ABSTRACT
This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify...
